Lightweight, durable clothing and equipment
Clothing & Accessories
Our gear is high-quality and affordable—we cut out the middleman and sell directly to our Customers. We have the product designs and entire customer email list of GoLite, the $17.5M global leader in lightweight outdoor gear.
My Trail is bringing back only GoLite’s best-selling products, and offering them only through the most profitable channels.
My Trail will grow methodically. We’ll add small stores annually so each can be profitable from the start. Each season, we’ll introduce products that have sold out in stores.
We’ll grow web sales with product line expansion and increase our customer base through physical store openings and direct marketing efforts. Within 5 years, My Trail plans to be as big as GoLite was at its peak and solidly profitable with higher margins and lower costs.