Alps & Meters is the first luxury sportswear brand powered by a B2C home try-on model of service/distribution. The Management Team is comprised of skilled leaders from PUMA, COACH, Lululemon, and McKinsey. Advisors to the brand include proven entrepreneurs such as Ian Murray, CEO of Vineyard Vines. Alps & Meters’ differentiated “Forged Performance” products are designed by experts from Nike and command 70%-75% direct sales gpm% and $500 AOV.