Archived: Meet Golfsmash: The OpenTable booking system of the golf industry – Golf course management system with robust social media platform
iCrowdNewswire - Aug 30, 2016
Golf course management system with robust social media platform
Meet Golfsmash: The OpenTable booking system of the golf industry.
Our cloud-based golf course management system with robust social network platform has been adopted by 30+ golf courses nationwide with over 100 more in the pipeline.
In spite of this massive and growing market, much frustration exists among course owners with the current bartering system. Golfsmash directly solves this problem and provides a comprehensive solution for everyone in the golf community from the course owners to the golfers themselves! Read on to find out more!
Golf courses face 4 primary challenges with traditional course management systems:
The barter system is the exchange of a golf course’s tee-times as “payment” to a software vendor for the use of their course management system or to a 3rd party distributors for them to post the course’s tee-times online. The vendor or distributors then sells those tee times on its own, often discounting ticket prices by more than 50%, which devalues the golf course’s inventory and ends up costing golf courses revenue and customers.
The bartered tee-times are typically the first to sell out because the vendors dramatically mark the prices down. For example: a typical tee-times for a course may be $40, but the distributors sells the bartered tee-time for $15. As a golfer, if you see a tee-time at 8:10am for $15 but you had booked a tee-time at 8:20am for $40, you would naturally want the same price as the person that paid $15. This causes complications between the golf courses and their customers, and unfortunately the golf courses have no control over the price of the bartered tee-times sold.
In addition, the barter system is extremely expensive for the golf courses. For example, a company may charge a golf course anywhere between one to four tee-times per day. Each tee-time has four rounds at ~$30/round totalling $120. This is potential lost revenue for the course for a single tee-time on a single day. Imagine multiple bartered tee-times per day and the lost revenue in a single month or year.
Yet the industry leading course management system companies have no incentive to change their current lucrative pricing model.
Golfsmash is putting pressure on these companies with our innovative pricing model which is much more beneficial for golf courses. We charge a simple licensing fee and a percentage of online tee-time booking sales, thus creating visibility and bringing fairness to the process.
The bartering problem has gotten so bad, that Golfsmash isn’t the only group looking to fix it. The PGA and National Golf Course Owners Association (NGCOA) have collaborated to form the Tee Time Coalitionwhich will serve as an industry monitor for compliance of 3rd party online tee time providers.
The Tee Time Coalition mission is to “support a competitive and balanced marketplace in public golf that is both supportive of the golf course owner, operator, PGA professional and the golf consumer. This will be accomplished by promoting adoption of online tee time guidelines and best practices for technology companies, online agents, marketers, golf course operators, general consumers, and the media.” Golfsmash is the ONLY course management software company to sign the NGCOA best practice guidelines for online tee-time distribution!
Just as online tee time bookings are reaching record highs, and industry regulatory bodies are being formed to do away with the contentious bartering system, Golfsmash is steadily becoming the preferred course management solution for online tee-time bookings, and soon, a thriving social community of golfers and courses as well.
Golfsmash is a one-stop course management system that not only gives golf courses complete control of their business, but also includes a robust social media platform to allow courses to easily communicate, notify, and market to their customers and the golf community. Golfsmash includes all of the following core features for golf course management:
We’re different from every other option on the market because:
Golfsmash is an all-in-one comprehensive online solution
Golfsmash requires no long-term contact
Golfsmash connects courses with the golfers through a robust social network
Golfsmash does not barter tee times giving golf courses back control of their inventory pricing.
Again, Golfsmash is the only course management software company to sign the NGCOA best practice guidelines for online tee-time distribution!
The results are in: Golfsmash is a HUGE hit!
We currently have 30+ active courses and 100+ courses that have signed intent to use the application.
Up Next We’re always looking to innovate and develop new functionality to offer greater value to our customers. Our development roadmap currently includes integrated text messaging between golfers and courses, a remote food/beverage service so that golfers can order drinks from the golf course, golf course loyalty program, analytics and reporting, and a Golfsmash reward program.
Primarily what we need moving forward is to expand our sales team and marketing efforts. Make sure to request access to the business plan tab of this profile for an inside look into Golfsmash.
Golfsmash is led and advised by experienced entrepreneurs with a passion for technology and innovation who have a number of successful launches and exits under their belt.
Cary has extensive experience developing technology solutions for a successful startup company, WeddingWire, from early inception to success. He was first introduced to the potential of a social media platform for the golf community in China where there is a growing number of courses and popularity of the game. While in China, Cary co-founded Teekart.com, which offers tee time management and booking software for golf courses in China.
Calvin is an experienced IT leader in the healthcare industry having worked with technology solutions from acute care hospitals to long-term care. Calvin is experienced at influencing the technology roadmap of large national healthcare organizations and driving process improvement.
Erik is an experienced leader in the golf industry having held executive-level positions with SkyCaddie, CourseTrends, and Golf Fusion. Erik has in-depth knowledge of golf trends and experience with growing business in new markets within the industry.
Brian is an experienced sales professional having owned and operated an inbound lead generation company with a staff of 100+. Brian also served as a sales executive with BarterFirst International, overseeing a sales team and brokering client sales transactions. Also knowledgeable on the golf industry, Brian played in nationwide tournaments and has a strong network of personal and professional connections.
Golfsmash also sets itself apart with our strong group of strategic advisors who have extensive experience with successful startups:
Daniel Rizzo is an experienced Innovator and Entrepreneur having started Inovalon Holdings, Inc. (Nasdaq: INOV) in 2002 and growing the company to be a leading healthcare analytics company that IPO’d in 2015 valued at $3.9 billion. At Inovalon, Dan served in numerous capacities including Chief Innovation Officer, Chief Product Officer, and other senior management positions. Dan currently serves as the Innovation Fellow for Inovalon, an advisory role to recognize his distinguished career with the organization. Outside of Inovalon Dan also services as the Vice-Chair of the Sellinger School of Business Board of Sponsors at Loyola University, and is a member of the Board of Trustees of Cristo Rey Jesuit High School in Baltimore.
Tim is a DC-based tech entrepreneur that started WeddingWire.com. Today, as CEO, Weddingwire is one of the largest global online marketplaces for the weddings industry. Prior to WeddingWire, Tim was one of the original co-founders of Blackboard Inc. Tim is also currently the Technology Chair of the YPO Washington DC Chapter.
David is a successful software entrepreneur. David was vice president of Naughty Dog, a software gaming company which created popular titles such as Uncharted. David went on to co-found ITA Software which helped power online travel agencies such as Orbitz. ITA Software was sold to Google for $700M in 2010. Presently, David is the founder and president of Arcode, and board member for Boston Microfluidics and SafeOperations, inc.
Charlie was the co-founder and president of Healthmedx, a leading electronic medical record system used in post-acute care settings. Prior to starting Healthmedx, Charlie was the general manager/vice president Management Software Inc with overall operational responsibilities HBOC/McKesson homecare division.