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Aug 30, 2016 1:21 PM ET

Archived: Conchetta: Hous of Rarity – A loan supports a women entrepreneur’s fabulously convenient mobile nail salon

iCrowdNewswire - Aug 30, 2016


United States
Oakland, CA, United States / Cosmetics Sales
Borrower image

Conchetta’s story

I grew up in San Francisco as a child in the Foster Child System. This experience taught me that I could only depend on myself; therefore I started working at the age of sixteen. Before then I had a chili-dog and pound cake delivery business between the ages of seven to eleven. I made my products and delivered the on my bike.

I had a 6-year career as a wardrobe stylist for White House Black Market (WHBM), a top national retailer. I was consistently the top seller nationwide but there was a lack of return, as a result of my hard work. When I made the connection between my pay checks verses the revenue that I was bringing to this company, e.g. I was making $11.25 an hour but I was exceeding the sales goal of $250.00 an hour. During the downturn of the economy, producing over a million dollars in sales, which accounted for 65% of total sales for WHBM in 2008-2010, I only took home about sixteen thousand dollars. This caused me to change for whom I would work for. It was at this point I made a decision to for me to go into business for myself.

I took advantage of the opportunities available to me to grow as an artist. I enrolled in the San Francisco’s Art Commissions: Street Art Program, which is how I started a business painting TOMS shoes. Conchetts Hand Painted TOMS gave me the opportunity to vendor in Union Square, Fisherman’s Wharf and Market Street. The cost of doing business in San Francisco, became too expensive for a young business person, just starting out. It was time for me to think about my long term goals, a career path.

While still pursuing a traditional education, I found myself in a psychology class and our final class project was to survey 100 people on any topic of our choice. This was a perfect opportunity for me to test the waters in a field that I was not completely familiar with but I was madly in love with, that of the nail art industry. The artist in me loved the idea of painting women ten tiny canvas and sees my clients return every 2-3 weeks excited my entrepreneur side. Upon finishing my project, I found that not only was the becoming a nail artist good idea but it also a very profitable one too. Soon after I completed that class, I enrolled in nail school and opened my own nail salon HousofRarity. 

This loan is special because:

It supports a women entrepreneur’s fabulously convenient mobile nail salon.

Kiva staff

More about this loan

Business Description

The salon– HousofRarity’s Nail Studio is very different from “standard nail shops,” its intimate, just you and the nail technician Conchetta Washington. You can have entertainment your way, choose your favorite TV show or movie on Netflix or Hulu. Relax with refreshment such as tea, cocoa or wine. A section can run long depending on how intricate your nail designs are, so light snacks are usually offered.

The Difference — HousofRarity’s Nail Studio only uses the best quality. Sanitation is a priority, HousofRarity Nail Studio uses one time use items for the safety its clients to help prevent the spread of germs.

The Art — Bring your nail art dreams to life! HousofRarity’s Nail Studio offers the latest in nail art such as Ombre polish, Encapsulated Art, Lace, Glitter, Hologram, Feather, Swarovski Crystals and 3D bling. For the clients who do not go in for elaborate nail-polish paintings, or glitter tips, you will enjoy beauty in a well done simple French-tip or gel manicure.

My Goals — To become a nail salon (on wheels). To travel around the bay Area to offices, residential complexes, local hot spots and events. We could cater to the busy modern day customer by providing a nail salon experience that is convenient and unique without sacrificing style, quality or cleanliness. By being able to meet our clients where they are, would save them time and energy while offering the same top quality services as a brick and mortar salon.

What is the purpose of this loan?

When I first opened my nail salon 3-years ago, the rent was $450.00 per month and now is $1,250.00. In addition, the parking is extremely hard for my clients, even though the rent went up, the neighborhood has not improved. Taking the salon from a brick and mortar, to a mobile business would increase my business profit margin tremendously. It would make the services that I offer to the public more accessible. I would be able to go anywhere, instead of trying to get my clients to come to me. Services would be offered to women who have difficulty getting to a nail shop appointment, e. g. elderly women, that career woman who would love to have her nails done on her break/lunch hour, the sick and shut-ins, especially the full-time moms who has time for everyone but herself. We could cross prompting my service with happy hour; I would be able to offer my services at local cafes and local companies for their employees as one of the perk.

One of the major advantages of a mobile nail shop is the flexibility if offers to all my clients, e. g. booking private events like weddings, birthday parties, festivals, without having the hassle of packing-up all my equipment, worrying about water supply, sanitation or electricity.

Use of loan: $4,000.00 of the money would go towards the purchase of a 20-passenger Ford e450 shuttle bus. This vehicle would be modified to fit 4 nail tech stations, to be able to seat 4 clients at a time.

$6,000 would go towards modification of the shuttle bus, e. g. installation of the floors, bathroom, sink, electricity and 4 nail stations. The revenue generated with this loan would my family stability and adequate income.

About Hous of Rarity

Industry: Retail
Years in operation: 1 year – 3 years
Website: styleseat.com

A loan of $10,000 helps my business transition from brick and mortar to a mobile nail salon.

Contact Information:


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