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Aug 29, 2016 10:44 AM ET

Archived: Building the #1 Clean Energy brand and platform: At Slingshot Power, we believe our world is precious and worth looking after. That’s why we’ve made it our personal mission to lead the clean energy revolution.

iCrowdNewswire - Aug 29, 2016

Slingshot Power

Building the #1 Clean Energy brand and platform


Slingshot started as a solar installation business with the vision to be the leading National brand in an emerging $1 trillion category.

Understanding the business from the bottom up and developing operational processes has proved invaluable. In just three years, we have grown to $12 million in revenue and have achieved profitability.

We’re now developing a platform that will allow us to scale even faster and more profitably.

At Slingshot Power, we believe our world is precious and worth looking after. That’s why we’ve made it our personal mission to lead the clean energy revolution. It starts by changing the way the world thinks about energy while empowering people with a better solution to help preserve our planet for generations to come.

In order to do it, we’re tapping into the planet’s longest-running utility company: the sun!  Operating for 4 billion years with no signs of slowing down anytime soon, it turns out that the future of clean energy has been right above our heads the whole time.   The irony of us looking down and not up for centuries is priceless but sad for future generations.  We will change this and fast.


Because the current over-reliance on conventional fossil fuels simply isn’t sustainable in the long run.

We’ve already started to witness firsthand the impact that coal, oil, natural gas, and nuclear energy have had on the environment and the ecosystem. Namely, rising global temperatures directly leading to an increase in hurricanes, floods, earthquakes, melting polar icecaps, vanishing species, hunger and disease, and so on.

Here’s the good news: we have access to the resources necessary to do something about it. That’s where solar power comes in.

But it’s also where the challenge lies. There’s long been a misconception that clean energy is expensive. But when you break down the numbers, the reality is quite the contrary.  

At Slingshot, we’re building a Clean Energy brand that represents the highest quality products and service levels, but also a platform to enable the ecosystem of lead generators, salespeople, site surveyors, and installers to thrive.


Slingshot is a simple, affordable, and smart way for our residential customers:

The vast majority of consumers currently pay for power at the most expensive market prices that the electric companies can get away with. And they will most likely continue to make purchases for the next 20, 30, or 40 years.

With solar, on the other hand, our customers enjoy a single, long term fixed cost that translates to big savings over time.

To put it another way, while our customers actively promote a healthier planet by switching to organic energy, they’re not getting it at Whole Foods pricing, they’re buying it in bulk at Costco prices.


There’s really no other way around it: energy is an overhead expense for most businesses.

From powering up computers, to using the copier, to flipping the lights on and off, it’s all money that comes right out of the bottom line.

An investment in Slingshot Power’s clean energy solution is a great way to…


In an industry overrun with small contractors and bulge bracket firms who don’t have time to learn your name, Slingshot stands out by delivering awesome customer experiences that simply can’t be replicated by others in the industry.


We’ve seen an incredible response from customers and investors since we first established Slingshot in 2013, and 2016 is slated to be a watershed year with all signs pointing to a bright and sunny future in the days ahead.

Here’s an at-a-glance look at how we got here, where we’re headed, and a few of our most noteworthy accomplishments to date.

Profitability Achieved!
As of June 2016, Slingshot Power is officially profitable! We currently service over 800 customers, and we’re on pace to generate $12 million in revenue this year.   

Major Name Investor Support
A number of notable investors have extended their vote of confidence in Slingshot, including the former COO of SolarCity — the nation’s market leader in solar power set to merge with Tesla Motors. Other backers include the Founders of Dropbox, the COO of Sunpower, and multiple smart Wall St analysts and hedge fund managers.   

Slingshot’s board includes Terdema Ussery, former CEO of the Dallas Mavericks and President of Nike Sports Marketing and Gary Smith, who had a 40 year career in retail marketing, where he innovated in areas such as category management processes, customer loyalty cards, and private label products..

Valuable Partnerships
We’ve forged strategic partnerships with a several key reputable organizations, such as:


The goal now is to build on our momentum concentrate on strategies that will allow us to generate organic leads in new markets.

We are launching a program that will offer a fantastic opportunity to enable motivated people to cultivate their networks, meet new people, and create positive change for the world.  The application will track all aspects of the lead generation process and provide near real-time updates on the status of leads in the system.  A leaderboard and friendly competition amongst participants will help stoke the fire.  Best of all, all participates will make good money.  While Uber promise folks $3,000 per month for driving a car, we expect our users will make more and work less.  Best of all, they can do something more rewarding than driving a car – spreading the message of Clean Energy!  Who knows maybe we’ll partner with Uber to enable their drivers to make more money.

Strategic Partnerships
Slingshot’s business model is in process of  aggressively expanding via partnerships.  The first vertical we are pursuing are Design Centers, where tens of thousands of homeowners go to get help in remodeling their homes. Slingshot is about to launch kiosks in several design centers Northern California withwell regarded partners who have expressed high interest.  This is one of several target verticals ripe for Slingshot to attack.  With solar penetration of less than 1% and a dearth of quality providers with the vision and scope of Slingshot, the playing field is wide open.  It feels like 1981 in the PC/software industry.

Want to learn more about the Slingshot Power brand, its products, and vision for the future? Make sure to request access to the Business Plan tab of the profile to find out how you can get involved!


Ravi Chiruvolu | Founder & CEO
MIT, BS & MS in Mechanical Engineering
Harvard Business School, MBA
US Army, First Lieutenant (Retired)
McKinsey & Company / NASA
Alta Partners ($500M) and Charter Ventures ($400M), General Partner

Paul Sherer | CEA
Duke, BA
Stanford, MBA
Robertson Stephens & Co., Managing Director
Vantagepoint Capital, Partner

Chad Forrest | CFO
Solar Universe (fourth largest solar installer), CFO
Blinkx, Inc., Director of FP&A
Triformix, Director of FP&A
Heisman Properties, VP of Acquisitions and Finance
Regent Pacific Management Corp, Principal

Steven Hansen | Branch Manager
Solar Universe, sales
25 year electrician

Dennis Kellerman | Manager of Field Operations, Sacramento
Solar Universe

Zac Mattews | Manager of Field Operations, Bay Area


Terdema Ussery
Terdema served as President of Global Sports Categories at Under Armour. Prior, he served as President/CEO of Dallas Mavericks from 1997-2015 and CEO of HDNet. He served as the President of Nike Sports Management from 1993 to 1996. At Nike, he was included on The Sporting News’ annual list of the 100 most powerful people in sports. Terdema is Chairman of the Board of the Dallas Housing Authority and has served on the boards of Timberland, Fantex, Entrust, and Treehouse Foods. He is a Trustee of Communities Foundation of Texas, the Andre Agassi Charitable Foundation Board, a Member of the Council on Foreign Relations and on the Advisory Board of Wingate Partners. He is a Director of the Dallas Symphony Orchestra, the Salvation Army, and the Texas Higher Education Coordinating Board. He served as a Trustee of the Princeton University and was the Commissioner of the Continental Basketball Association (“CBA”) from 1991 to 1993. Terdema received a J.D. from the University of California, an M.P.A. from the Kennedy School at Harvard, and a B.A. from Princeton’s Woodrow Wilson School.

Gary Smith
Gary has had a distinguished career in marketing, merchandising and retail operations spanning more than 40 years. Prior to founding Encore Associates, Gary served as SVP of Marketing and officer of the corporation at Safeway where he was credited with the development and implementation of many of Safeway’s industry-leading merchandising and marketing programs. These include the category management process, customer loyalty card, and the rollout of Safeway’s first computer-assisted forward buying system. In 1998 Gary accepted the Private Label Manufacturers Associates “Retailer of the Year” for his role in the development of the Safeway SELECT brand and private label merchandising strategy. Gary serves as a member of the Board of Directors at Treehouse Foods (THS); Brownie Brittle, LLC; FreshKo; Mesa Foods; Caterina Foods, LLC; and Fantasy Cookie Corp.

Sanjay Motwani
Sanjay is President and Portfolio Manager for Sansar Capital. Prior to the Sansar, Sanjay was with Kingdon Capital Management, where he ran various funds. Before entering the hedge fund industry, Mr. Motwani served as a Research Analyst for Fidelity Investments and an Investment Banking Analyst with Lehman Brothers. Sanjay holds an MBA with Distinction from INSEAD, Paris, and BAs, magna cum laude, in Finance and Oriental Studies/Japanese from the University of Pennsylvania.

Ravi Sattiraju
Ravi is a twenty year practicing attorney and has been recognized by Super Lawyers as a Rising Star in Employment and Labor Law.  He previously served as the primary in-house employment attorney for L’Oreal USA’s, overseeing 8,000 employees.  He is tough, smart, and has very good judgement.   He received his BA from the University of Colorado, Boulder and his JD from Rutgers University School of Law.


Contact Information:

Ravi Chiruvolu | Founder & CEO

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