SWEET REBEL Fall/Winter 2016 Order!
Saint Petersburg, FL
Sweet Rebel is excited to launch our 2nd campaign with Kickfurther. We’ve been growing our streetwear apparel brand over the last year with our primary sales channel being Wanelo social commerce. We are excited to explore new sales and marketing channels, but to do that we need more inventory on hand this holiday season.
Our demographic is 18-34 specializing in young contemprary clothing. Our goal is to offer an array of options for two attitudes. We are looking to stock up on cute, chic apparel to satisfy a women’s sweet side and alternative, edgy apparel to satisy a women’s rebellious side.
Hence Sweet Rebel…
About SWEET REBEL
Online boutique offering the latest in cute, chic to edgy streetwear fashion and accessories. For the sweet and rebellious babe, Sweet Rebel stocks a variety of brands ranging from alternative new brands to contemporary established brands.
About the Sweet Rebel customer:
You’re indescribably beautiful within. Maybe a little complicated and always full of life. Your gear hints at your mystery. Some days, your softer side gets longing looks from the crowd. Other days, your rock-n-roll flair is on fire. At night, you find adventure in edgy outfits and accessories that bring the party to you. You’re a little bit street, but you find your home wherever your heart leads you. You’re gritty and gentle with a stand-out style.
You are a Sweet Rebel.
About the owner
As a licensed hairstylist, Sophia was trained in makeup artistry under the guidance of celebrity makeup artist and national educator, Candace Corey. Soon after, she received her Bachelors degree in Fashion Design and Marketing from the International Academy of Design and Technology. Upon graduating IADT, Sophia interned at Details Magazine, followed by stints at fashion houses such as Elizabeth and James, Janelle Funari New York, Charlotte Ronson and Larok Luxe in NYC. A triple threat stylist skilled in wardrobe, hair and makeup, Sophia has worked on various productions such as feature films, Broadway musicals, commercials and advertisements.
With all of her fashion wholesale, production and beauty experiences coupled with 10+ years in retail (Burlington Coat Factory, Dillard’s, Nordstrom, Macy’s), Sophia opened her first boutique named “Sweet Rebel” in 2013.