Adventureland Toy Emporium
Los Angeles, CA 90014, US
Adventureland Toy Emporium is a large scale destination toy store housing fully immersive environments. Think FAO Schwarz meets Willy Wonka’s Chocolate Factory.
Serving downtown Los Angeles & surrounding areas, this unique & innovative toy store will provide a fully immersive experience like Disneyland without the rides. Adventureland Toy Emporium is a world unto it’s own creating an exciting retail environment that is geared towards children, not for the convenience of adults. There is no shelving or cash registers. The retail space is divided into two sections: Shoulders & up are set up for adults with eye level displays of toys with prices. Shoulders down are geared for children. Nooks are filled with unbranded toys with which children can touch, explore & play. Seven themed rooms housing different types of toys will cover all children’s diverse interests such as art, wooden toys, engineering/construction/tinkering, science activities, board games/puzzles & dolls/dinosaurs. A room with developmental toys will offer enriching toys for children from 0-2 years. A large selections of toys in each category will satisfy returning children’s interests as well as engage children from 0-16 years of age.
In-store weekend enrichment classes & clubs will offer intellectually stimulating activities on topics such as art, engineering/robotics & science activities. Daily classes for preschoolers & home schooled children will offer a chance for children to interact with toys/activities for sale with their like-minded peers & adult guide. Weekend Game Nights offer pre-teens & teens a safe place to be with their peers & a chance to learn new board games with their age mates. This will not only allow game board manufacturers a platform to showcase new products, but also a respite for parents enabling them to sample downtown’s dining options.
My mission statement is to provide a toy store that celebrates play & creates a community in the downtown Los Angeles area by providing enrichment classes & meeting my social responsibility obligation by donating a portion of profits to helping homeless children.
Products / Services
Toys, Children’s Classes, Birthday Parties
Large destination toy store in Downtown Los Angeles with fully immersive environments that offers children’s classes and a location for birthday parties.
Annamarie von Firley
President and Chief of Operations of Adventureland Toy Emporium
Annamarie von Firley is presently the owner of “reVamp”, a retail garment manufacturer focusing on reproduction vintage clothing from 1910-1957. www. revampvintage.com . Founded in San Francisco in 1998 by Annamarie von Firley at the age of 27. She moved the business to Downtown Los Angeles in April of 2001. Now at it’s 3rd location in Downtown LA, reVamp has a showroom and manufacturing facilities in the Historic Core. Annamarie is a highly sought after by costume designers & brides like for her exceptional designing, patterning & construction skills. She was featured in Fortune Small Business Magazine in 2007 as well as on CNN. More information can be found at: http://www.revampvintage.com/ABUS.html . Annamarie von Firley has a
BA in Wooden Toy Design & Construction from Hampshire College & a BFA in Furniture Design at California College of the Arts.
Property Development Group Toys R Us February 2006 – November 2013 Real Estate Director-New Store Development • Express Store Initiatives- Responsible for identifying sites, obtaining approval and negotiating leases for Outlets and Malls throughout the United States and US Territories. Work primarily with PREMIUM, TANGER, SIMON, GGP, SIMON MILLS and Independent Developers. • Asset Management- Collaborate with Facilities Team in performing the day-to-day management of Toys R Us portfolio in North America • Responsible for New Store Development in the Midwest, Northeast and Puerto Rico. • Conduct portfolio reviews with senior management and make recommendations regarding potential new marketing areas for big box format. • Function as point person throughout the business development process and construction of approved sites. • Coordinate with finance to provide DCF analysis and present approved deals to sponsors who include Bain Capital, Vornado and KKR.
Jay Smith is a successful NASDAQ CEO; Merger, growth and exit, Adrenalin Interactive (ADRN). Proven gaming & software industry CEO $500m of product experience with 42 Patents
MARKETING AND COMMUNICATIONS LEADER
Successful Marketing Campaigns ? Powerful Communication Strategies ? Innovative Promotional Initiatives ? Event Planning and Management
Results-driven marketing and communications professional with valuable experience in both B2B and B2C, audience growth and loyalty retention, brand advertising, public relations and direct marketing. Expertise includes strategizing, planning and executing a variety of successful multi-level campaigns, event marketing and start-up initiatives. Skilled communicator with strong journalism and editorial background adept at building relationships with customers and vendors, as well as motivating internal teams across departments to meet and surpass key organizational objectives.