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Aug 24, 2016 2:58 PM ET

Archived: Kristen – Breathing Room LLC is a yoga and wellness company founded because of my desire to share the yogic philosophy with children and families

iCrowdNewswire - Aug 24, 2016



United States


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Kristen’s story

It was a rainy day in April when I stepped into the yoga shala and began my journey. I had no clear understanding of what I was doing there. All I knew is that I had just left an unfulfilling corporate job, had a newborn at home, and wanted peace. I’d been practicing yoga for ten years and even meditated through my child’s unmedicated birth, but had not yet taken my practice very seriously. I signed up for yoga teacher training on nothing more than a visceral knowing that it’s what I had to do. I believe we all share a need to be respected, strong, and of service to the world. Prior to my yoga studies, I had a sense that I wanted to embody those qualities, but had no idea how to acquire them, so I was perpetually unsatisfied. Yoga and meditation helped me define my core desires and turn my life into a reflection of those inner yearnings. Now, I hope to teach those tools to others. I recognize that not everyone is able, or even wants to, attend an intense yoga and meditation training. But I believe it’s possible to learn and access the lessons in a way that make sense for each individual. I am an entrepreneur, a yoga teacher, and meditation leader. This is my calling. 

This loan is special because:

It supports a young entrepreneur sharing wellness practices with children and families.

Kiva staff

More about this loan

Business Description

Breathing Room LLC, is a yoga and wellness company founded in June 2015 because of my desire to share the yogic philosophy with children and families. The initial program grew out of an enrichment class I began teaching in the Fall of 2014 at the Dave & Mary Alper JCC. It started with just a couple students and grew to full class by the end of the school year. Throughout the year, the children explored breathing, mindfulness, yoga postures, and meditation. By June, the children knew yoga postures by name and could also speak on the importance of focus. They could calm themselves using visualization and breathing techniques. Most importantly, the children supported each other and became close friends.

The children’s program is now a part of several Miami-Dade County public and private schools including Kendale Elementary, Temple Beth Am Day School, Saint Louis Covenant School, and the Alper JCC.

During that first year, I was approached by parents and studio owners who wanted me to teach adults. I began teaching just a few traditional yoga classes in Miami and Doral, and now I regularly teach at least three adult classes a week, one of which is for Crossfit athletes.

Currently, my biggest challenge is scaling the business. I am the only employee, which means I am the one teaching ten to fifteen classes a week. This leaves little time for updating resources, expanding the programs, marketing, advertising, and all the other top-level duties of a business owner. I would like some more time to focus on those endeavors, and I would also like to be able to hire at least one other employee, so that I can not only focus more on the business, but also take a sick day if I ever have the need.

My goal for the business this year is to expand the children’s program into more schools by training and hiring children’s yoga teachers for schools that have already expressed interest in the program. And ultimately, I would like to have a brick and mortar studio by June 2017.

In my business, I am most proud of my students. Seeing my students grow and become healthier and happier is my greatest joy. The adults are able to live with less anxiety and more clarity, while the children are able to calm themselves, communicate effectively, and take care of their growing bodies. Personally, I take great pride in how far the business has come. I am presented with more opportunities everyday, which shows that people trust me with their health and the health of their families. I am incredibly grateful for that.

What is the purpose of this loan?

The loan will cover: – Start-up costs incurred during the first year of business – Training & hiring children’s yoga teachers – The rental or purchase of a studio (June 2017)

The loan will increase revenue and profit by: – Paying off the business credit card will allow me to stop wasting money of interest charges, thereby immediately increasing revenue. – Having more teachers allows the program to be available in more schools. With just one more employee, we can increase profit from $20,000 a year to $40,000 (if the employee teaches as many classes as I taught last year). – Renting or purchasing a space will allow us to offer more classes and at more convenient times. Right now, I rent space from local gyms and dance studios, but they only offer times when the are not using the space, which means I get left with times that are not very convenient for my students.

My business would immediately be impacted by this loan. I would be able to truly scale the business with the ability to reduce the debt, hire employees, and expand the current offerings.

This would impact my life by making the business viable. I would no longer have to choose between paying for groceries or getting gas. I also wouldn’t have to teach as many classes, giving me more time to not only focus on the business, but also more real quality time with my young daughter. And the dream of having a home with separate living quarters would be closer than it’s ever been. In short, it would would change our entire way of living.

About Breathing Room LLC

Industry: Services
Years in operation: 1 year – 3 years
Website: kristenllorca.com

A loan of $10,000 helps train and hire yoga teachers to teach in local schools, and gain working capital for my business.

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