Brands are now struggling to connect with customers on large social networks ‘…2016 is going to be about closed and special interest social networks’ – The Telegraph
Following two previous crowdfunding rounds, we launched in the games market in 2014 with the gamesGRABR social network and this year targeted the book sector with bookGRABR. We’re now launching GRABR, our new B2B SaaS model, which is being designed as a platform for brands to launch their own social network quickly, connecting them with customers. GRABR is a product of TeePee Games Ltd, which also owns bookGRABR and gamesGRABR.
We’ve learnt a lot from our two previous launches – what works, what doesn’t – and will be applying this insight and knowledge into GRABR.
GRABR aims to allow brands to license the platform to launch their own social network, connecting like-minded consumers. The platform aims to provide brands with improved customer insights, product promotion, and sales.
Engage Sports is GRABR’s first B2B customer and plan to launch a sports social network in Q4.
What the experts say:
‘With GamesGRABR I have access to a customer that has literally shown themselves to be a brand fan’ Warner Brothers – Christian Peter Heimbach
‘Branded communities are positioned to exceed expectations provided companies harness channels like GRABR to showcase their products’ Forbes – Peggy Anne Salz