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Aug 23, 2016 11:56 AM ET

Archived: TomboyX: Underneath your clothes is a person who deserves to be known, Understood & accepted. Our product is the layer between who you are & how the world sees you.

iCrowdNewswire - Aug 23, 2016

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Underneath your clothes is a person who deserves to be known, understood & accepted. Our product is the layer between who you are & how the world sees you.


Company Summary


We started with clothes & accessories with tomboy style. Then we listened to our customers – they wanted comfortable, functional under garments. We delivered… & tripled our revenue in 6 months. A pivot into the $13B foundational clothing market has been very good to us. After all, most women have 32 pair of underwear in their dresser drawers.

We are first and foremost a brand that is about inclusivity, social change and body positivity.

  • StageFull Product Ready
  • IndustryFashion
  • LocationSeattle, WA, USA
  • CurrencyUSD
  • FoundedMarch 2012
  • Employees10
  • Websitetomboyx.com



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    Director of Design and Product Development

    Barb Gauld brings over 20 years of fashion industry experience to the team. A knit maven, she has designed clothing for Tommy Bahama, Eddie Bauer, Cutter & Buck, and May Co. She also designed and produced her own line, Vertitude. Talented and creative, Barb brings a unique sense of style to the TomboyX brand and oversees all creative decisions and designs the company makes.


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    At 25 Fran was an administrator and at 30 an Executive Director of a human services agency with 40 employees. At 35, following a dream and a passion, she went to film school with her sights set on becoming a Producer. After a decade of success in video production, she began to be bothered by a lack of clothing options to suite her tomboy style. She felt compelled to fix it- so started a clothing line and named it TomboyX.


  • 5220dd0e f635 4939 93e2 d3e8951f8a11

    Naomi manages all of the web backend, vendors, shipping & customer service for TomboyX. Two years ago she posed the question “How hard can it be to start a clothing line?” and has spent the past 2 years finding out. She has been the steady driving force in taking TomboyX from an idea to a company posting revenues in excess of projected goals in less than a year. Prior to that she ran her own small business that she grew to $100k in 9 months.


  • D9aa8401 0b16 4a7a a870 da8190b654c5
    Product Development

    Julie brings 30+ years experience developing and manufacturing ready to wear and performance appar-el. Her work encompasses domestic and global factories and mills producing for The Limited Brands, Nordstrom, Reebok, Eddie Bauer, better women’s brands, and local start-ups. Hands on experience, knowing how to execute the entire product lifecycle, Julie is a creative problem solver with the entre-preneurial energy that makes ideas come to life.


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    Chief Merchant

    Amanda Nelson was the 15th employee of Nasty Gal and now uses her expertise to help fashion apparel and accessory brands, retailers and wholesalers address the specific challenges of growth and brand consistency in the omni-channel landscape. She identifies, develops and helps implement solutions targeted toward rapid growth.


  • A70fc01c 4830 4709 9b70 0eb2eb9636b8
    Digital Media Manager

    I am a proven leader focused on marketing and branding strategies, strategic planning, social media, digital marketing, and event planning. I have nearly 15 years experience in leading teams as intimate as four and as large as 300. I believe in empowering individuals to challenge themselves each & every day. I drive myself and others to keep a daily pulse on the world, therefore understanding the ever evolving field of marketing and advertising.


  • Default avatar
    Shena Lee
    Art Director & Multimedia Artist at TomboyX

    Shena is an artist & an entrepreneur, & has spent her life & career engaging with community & culture, translating the things we love, breathe, & are scared of into visual language. Representation, identity, & the connection between people are the pillars of her work. Those interests are what drew her to TomboyX and it’s unique mission. She guides the visual communications of the company, with the goal of an inspiring & cohesive brand identity.

Contact Information:

Fran Dunaway

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