Underneath your clothes is a person who deserves to be known, understood & accepted. Our product is the layer between who you are & how the world sees you.
We started with clothes & accessories with tomboy style. Then we listened to our customers – they wanted comfortable, functional under garments. We delivered… & tripled our revenue in 6 months. A pivot into the $13B foundational clothing market has been very good to us. After all, most women have 32 pair of underwear in their dresser drawers.
We are first and foremost a brand that is about inclusivity, social change and body positivity.