Approximately 200 years ago a magical device was created. It could capture real-life images and preserve them on paper. This amazing technology was the early invention of the camera. For the next 150 years, owning a camera was extremely rare. Even having your photo taken was considered a luxury. Due to the cost, photographs were taken infrequently and reserved for only important occasions. Owning a camera was so exclusive, that there are only two known photos ever taken of Abraham Lincoln during his famous Gettysburg Address.
Now fast forward to present day. Because of the advances of technology, the camera is now built into almost every electronic device. It is put into every phone, every tablet and every laptop. There are more people using cameras today than that of the human population 100 years ago. Taking a photo has become trivial and meaningless. Hundreds of millions of photos are now taken every day: selfies for Instagram, funny faces for Snapchat, Starbucks drinks for Facebook, and even parking spaces to remind you where you parked at the airport.
But this doesn’t mean important moments are not being captured. They still are, but those important memories are being buried and lost amongst a sea of photos that will eventually be forgotten or deleted.
That’s why we created Lifeblink. Lifeblink is a free platform that allows users to capture, organize and preserve important moments for family, friends and future generations. Lifeblink is the best solution to saving your memories and preserving your family history.
No platform exists for documenting a person’s legacy and preserving their family history. Social networks are conversational and not historical, so important memories are buried amongst a bunch of meaningless posts, making them impossible to find. Mass storage platforms are missing many important social features, charge storage fees, and important photos are extremely difficult to search. Historical websites are focused on connecting with the past lives and are not concerned with documenting the living.
Lifeblink is a free platform that allows users to easily import photos from their computer or capture memorable moments directly from our phone app. Moments are chronologically organized and categorized, making it extremely easy to find and share. Lives can be created and managed for kids or for deceased family members. Our proprietary software automatically builds a person’s family tree and connects them to their ancestors and decedents. Some people even refer to Lifeblink as the Ancestry.com for the living.
Although there are many mass storage solutions and large social networks, Lifeblink is not directly competing with them. Lifeblink is in the niche memory preservation market, which works with these larger platforms. There are a few minor players such as Timehop, which shows you a memory from a year ago, but that is not the core functionality of Lifeblink. There currently is no leader in the “Personal History” space. Why? People are settling with platforms like Facebook and Instagram as a poor solution to their real needs. Another words, “People don’t know what they want until you show it to them.” -Steve Jobs. Lifeblink is about to revolutionize how people’s lives are remembered. Scrolling through one’s Facebook feed through hundreds of meaningless posts just to try to figure out when they got married will be a thing of the past.
Lifeblink has created a set of unique features that will be a benefit to our users and separate our product from our competition.
Unlike every startup company who claims their target market is the 7.2 billion people on planet, we decided that is not the correct goal for Lifeblink. Lifeblink’s goal is to capture the lives of the 110 billion people who have ever lived along with everyone who will ever be born. At least that is our master plan.
Obviously we need to base our goals in reality… the actual reachable market for a social platform like ours is 3.5 billion people. But to set realistic goals with an achievable go-to market strategy, Lifeblink is focused on the 4 million American women who give birth every year. Moms put a high priority on documenting their children’s milestones, saving family memories, and preserving family history. This market controls $2.1 trillion in spending power and are extremely active on social media. The best part is… we know how to find them! Not only are there established mom-centric websites with millions of monthly users, there are also millions of mommy bloggers on social networking platforms with millions and millions of followers.
Lifeblink has also identified 5 other strong target markets:
Lifeblink generates revenue through advertising. Our users create an endless stream of content and because of our focus on important moments, our user content is higher quality and will produce a stronger value for advertisers. Knowing when someone is graduating from college, having a baby, or getting married is a lot more important than posting a quote or sharing a cat video.
In addition, we plan on charging a fee for a premium version of the platform in the future. Users will pay a yearly fee to get features such as:
Currently, $70,000 has been invested into Lifeblink to support technology development and corporate structure (brand development, legal, accounting). The website (www.lifeblink.com) is fully functional but needs SEO work to generate more exposure to the site. The iOS mobile App (Apple) is 90% complete but needs a few feature upgrades. The Android App development will begin after the completion of the iOS mobile App. Lifeblink will use 25% of the funds raised for its marketing campaign. The remaining use of the funds will go to operational costs such as: legal and accounting fees, server cost, and operational software.