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Aug 23, 2016 11:41 EST

Lifeblink makes it easy to capture, organize and share life’s most memorable moments

Disclosure NewswireTM

iCrowdNewswire - Aug 23, 2016
LifeBlink
 
Lifeblink makes it easy to capture, organize and share life’s most memorable moments.
 
Lifeblink headerimage
 
OVERVIEW

Approximately 200 years ago a magical device was created. It could capture real-life images and preserve them on paper. This amazing technology was the early invention of the camera. For the next 150 years, owning a camera was extremely rare. Even having your photo taken was considered a luxury. Due to the cost, photographs were taken infrequently and reserved for only important occasions. Owning a camera was so exclusive, that there are only two known photos ever taken of Abraham Lincoln during his famous Gettysburg Address.

Lifeblink will serve as the personal historical archives for mankind.

Now fast forward to present day. Because of the advances of technology, the camera is now built into almost every electronic device. It is put into every phone, every tablet and every laptop. There are more people using cameras today than that of the human population 100 years ago. Taking a photo has become trivial and meaningless. Hundreds of millions of photos are now taken every day: selfies for Instagram, funny faces for Snapchat, Starbucks drinks for Facebook, and even parking spaces to remind you where you parked at the airport.

But this doesn’t mean important moments are not being captured. They still are, but those important memories are being buried and lost amongst a sea of photos that will eventually be forgotten or deleted.

That’s why we created Lifeblink. Lifeblink is a free platform that allows users to capture, organize and preserve important moments for family, friends and future generations. Lifeblink is the best solution to saving your memories and preserving your family history.

THE PROBLEM
 

No platform exists for documenting a person’s legacy and preserving their family history. Social networks are conversational and not historical, so important memories are buried amongst a bunch of meaningless posts, making them impossible to find. Mass storage platforms are missing many important social features, charge storage fees, and important photos are extremely difficult to search. Historical websites are focused on connecting with the past lives and are not concerned with documenting the living.

We are creating a new industry called “Personal History”. It utilizes the best features from social media and mass photo storage platforms to document life.

THE SOLUTION

Lifeblink is a free platform that allows users to easily import photos from their computer or capture memorable moments directly from our phone app. Moments are chronologically organized and categorized, making it extremely easy to find and share. Lives can be created and managed for kids or for deceased family members. Our proprietary software automatically builds a person’s family tree and connects them to their ancestors and decedents. Some people even refer to Lifeblink as the Ancestry.com for the living.

We like to think of Lifeblink as the modern version of Wikipedia, but our content is chronological organized, photo driven, and first person curated.

THE COMPETITION

Although there are many mass storage solutions and large social networks, Lifeblink is not directly competing with them. Lifeblink is in the niche memory preservation market, which works with these larger platforms. There are a few minor players such as Timehop, which shows you a memory from a year ago, but that is not the core functionality of Lifeblink. There currently is no leader in the “Personal History” space. Why? People are settling with platforms like Facebook and Instagram as a poor solution to their real needs. Another words, “People don’t know what they want until you show it to them.” -Steve Jobs. Lifeblink is about to revolutionize how people’s lives are remembered. Scrolling through one’s Facebook feed through hundreds of meaningless posts just to try to figure out when they got married will be a thing of the past.

THE DIFFERENTIATORS

Lifeblink has created a set of unique features that will be a benefit to our users and separate our product from our competition.

  • Family Tree Intelligence: Lifeblink’s proprietary software automatically connects family members, ancestors and decedents.
  • Life Transfer: We allow users to create lives for others, which can be easily transferred. A mother can create a life for her children, capture their milestones, and then transfer that life to the children when they are at a mature age to manage it.
  • Forced Categorization: All moments are categorized. This helps to enforce the quality content levels of the site and allows us to track “big data” for advertising purposes. Force categorization allows people to search specific items for historical purposes. As an example, a search for “wedding” will allow a user to see all public wedding photos as well as specific breakdowns of just their family and friends’ wedding photos.
  • Blink Copy: We make it easy to copy a moment from another person’s profile to your account. This allows users to easily share images without having to ask people to text or email the photo.
  • Top 5: User profiles showcase a person’s 5 most memorable moments. Once 5 moments have been added to a life, it unlocks the Blink Calendar feature.
  • Life Groups: Allows us to organize lives together with specific historical connections. As an example, we have created a Life Group for the victims of the Orlando Nightclub shooting. Life Groups can be used for sport teams, schools or even funeral homes. Life Groups will eventually be a paid service and revenue stream for Lifeblink.
THE MARKET

Unlike every startup company who claims their target market is the 7.2 billion people on planet, we decided that is not the correct goal for Lifeblink. Lifeblink’s goal is to capture the lives of the 110 billion people who have ever lived along with everyone who will ever be born. At least that is our master plan.

Obviously we need to base our goals in reality… the actual reachable market for a social platform like ours is 3.5 billion people. But to set realistic goals with an achievable go-to market strategy, Lifeblink is focused on the 4 million American women who give birth every year. Moms put a high priority on documenting their children’s milestones, saving family memories, and preserving family history. This market controls $2.1 trillion in spending power and are extremely active on social media. The best part is… we know how to find them! Not only are there established mom-centric websites with millions of monthly users, there are also millions of mommy bloggers on social networking platforms with millions and millions of followers.

 

Lifeblink has also identified 5 other strong target markets:

  1. Celebrities. No one leads a more interesting life than a celebrity and Lifeblink is perfect for documenting it. So much so, that we created a separate website for our Lifeblink Documentation Services. Not to mention, celebrities have devote followers who would love to learn everything about them.
  2. Travel Enthusiast. Traveling is one of the great accomplishments that a human can achieve. For most, it may be just remembering a family vacation, but for many it is a bucket list of places to see and things to do.
  3. Business Movers & Shakers. Professionals are proud of their achievements, whether that is winning an industry award or speaking at an event. Up until now, the only place to see those buried achievements, were to scroll to the bottom of a persons LinkedIn page and to look under accomplishments.
  4. Funeral Home. If we are going to focus on newborns, we also need to focus on the other end of the spectrum. Lifeblink is where a person’s legacy will reside. Our goal is to partner with funeral homes and manage the memorial pages for them.
  5. Family Historians. Every family has the one responsible relative who keeps the family tree alive. They usually have boxes of deteriorating photos in their attic of the entire family history. Lifeblink is an easy solution for preserving and sharing those photos.
THE REVENUE MODEL

Lifeblink generates revenue through advertising. Our users create an endless stream of content and because of our focus on important moments, our user content is higher quality and will produce a stronger value for advertisers. Knowing when someone is graduating from college, having a baby, or getting married is a lot more important than posting a quote or sharing a cat video.

In addition, we plan on charging a fee for a premium version of the platform in the future. Users will pay a yearly fee to get features such as:

  1. White Boarded Site
  2. Embedding Codes for Content
  3. Personal Lifegroup Creation
  4. Video Storage
  5. AdSense Revenue Sharing

 

USE OF FUNDS

Currently, $70,000 has been invested into Lifeblink to support technology development and corporate structure (brand development, legal, accounting). The website (www.lifeblink.com) is fully functional but needs SEO work to generate more exposure to the site. The iOS mobile App (Apple) is 90% complete but needs a few feature upgrades. The Android App development will begin after the completion of the iOS mobile App. Lifeblink will use 25% of the funds raised for its marketing campaign. The remaining use of the funds will go to operational costs such as: legal and accounting fees, server cost, and operational software. 

Reaching our funding goal will help us complete our product and grow our user base.

 
Contact Information:

Dave Girgenti - Founder/CEO

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