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Aug 22, 2016 12:02 PM ET

Archived: Swaggle – A personalized mobile shopping experience that saves your time and money

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iCrowdNewswire - Aug 22, 2016

A personalized mobile shopping experience that saves your time and money.



What is Swaggle?

Swaggle is a mobile marketplace for anyone to buy and sell new and pre-owned, quality men’s wear straight from your closet. Our game-changing user interface will simplify the shopping experience so that you spend less time shopping and more time looking good.

The Problem

Swaggle was created out of a shared problem that the cofounders could not find a solution to. As four young professionals in Washington DC, the cofounders had a hard time finding quality clothes at reasonable prices. They could not afford to buy high-end brands and the lower price point options didn’t suit their professional needs. As an alternative, they looked to consignment shopping and quickly realized that the brick-and-mortar space was dominated by women’s apparel and if men’s clothing was an option, the selection was extremely limited. As a stop-gap solution, the cofounders began swapping and buying clothes from each other and shortly realized the impact a service like Swaggle could have.

Although more men (43%) compared to women (31%) of ages 18-34 shop on online auction sites like eBay  (Business Insider, 2015),  the current mobile shopping experience is not tailored for men.

The Market

There is one area where women are light years ahead of men – fashion resale. The fasion resale industry has exploded in recent years (particular tailored for women) and Swaggle is filling the gap for men. We are introducing an unique shopping experience that is tailored for men and will save our users time and money. We believe by bringing resale fashion to men’s fingertips and establishing ourselves as the central hub for quality and affordable men’s wear, there will be an increase of interest and awareness of resale fashion for men. Swaggle is looking to spark a fire in this space and become the industry leader.

The online fashion resale industry is large yet fragmented, mobile resale is the future. Men are more likely to make purchases on mobile devices.

The Product: Selling


  • Set up a profile with personalized settings and list item(s) in less than 60 seconds
  • Advertise your item(s) in the Swaggle marketplace
  • Close the deal with a minimum commission fee
The Product – Shopping


  • Customize your search based on item category, size, brand, price and distance
  • Explore item(s) from our quality-controlled list of designer brands
  • Swipe left to skip and swipe right to make an offer 


Competitive Advantage

There are limited opportunities for men to find affodable, fashionable men’s wear. Most consignment shops and e-commerce sites are primarily focused on women’s fashion. As a result, it is much more burdensome for men to recycle unwanted clothes, as well as, purchase new clothes at a reasonable price. Moreover, the typical shopping experience is designed to align with the women’s traditional path to purchase.

Swaggle is the first mobile peer-to-peer marketplace that is designed for men.

SWAGGLE personalizes shopping experience that saves your time and money. With our location-based search engine, you can buy in the morning, wear at night.

Revenue Model
The Raise
Founding Team
Eric Niu
CEO and Co-founder


Eric is an entrepreneur with experience in management consulting, government affairs and politics. He likes to travel, play sports and read on his spare time.


Martin Sherene
CTO and Co-founder


Martin is the backend, API and mobile dev guru member of the team. When not working on Swaggle, he enjoys tinkering with embedded platforms, running and riding his dirt bike.


Mike Ashe
CPO and Co-founder


Mike (or “Ashe”) is a marketing guru and has a background in human-centered design. His hobbies include mountain climbing, bow hunting, fishing, scuba diving and brew tours.


Mok-yi Chow
Lead Designer and Co-founder


Mok-yi is an user experience and user interface (UX/UI) designer. In his free time, he enjoys hiking, cycling, water sports and being slave to his dog, parrot and coral reef aquarium.


Investors & Advisors
Ankur Desai


Ankur Desai, a Duke MBA, is a Strategy specialist with over 15 years of Business Development, Finance and Marketing experience. With previous accomplishments at companies like Twilio, Automatic Labs, Bandwidth, Clearwire, Valor Communications Group, and Match.com, Ankur facilitated IPOs, M&A; and led start-up and product launches. Ankur has worked directly with board of directors and investors to execute Venture-backed transactions and Distribution Partnerships. In addition to his deal rich history, Ankur has also excelled in creative functions, successfully increasing consumer and App Developer engagement for online APIs and Platforms. Ankur has also successfully conducted due diligence for and executed multiple strategic partnerships: Google, Yahoo, Twitter, AirBnb, Uber, Peugeot, Motorola, Intel, Sprint, Verizon, AT&T, Airtel, Telefonica, Tata, Telstra, KDDI, NTT Docomo, SingTel, Vivendi, Time Warner, Comcast, DirecTV, Dish, Qualcomm and Best Buy. Ankur also serves as an advisor for entrepreneurs and start-ups by revising business plans, pitches and introducing business development opportunities. He spends his free time attending Neilson Norman UI/UX conferences around the world, co-owning a bar/lounge in Dallas,TX and preparing MBA students to be humbled in Silicon Valley.

Contact Information:

Eric Niu - CEO and Co-founder

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