OneLane allows parents to book vetted Guardians to drive their children to school and activities meaning they no longer have to be in two places at once. Operating in London and with a team coming from JustEat, Groupon and E-Car Club, OneLane’s customers are using the service 8 – 14 times per month.
- 500+ families already registered
- Disrupting an estimated £8.1bn market
- Wraparoud childcare also offered
- Carpooling service expected to reduce school run traffic congestion
OneLane is a mobile app service that allows parents to book Guardians to drive their children to school & daily activities with add-on services such as carpooling and wraparound childcare. The service is pre-booking only, the Guardians are all DBS-checked childcare professionals (nannies, teachers, nurses), and families receive the same Guardian(s) regularly.
Problem addressed – parents of all backgrounds juggle schedules and struggle with alternatives to get their children to school & daily activities (sports, music classes, appointments, etc.). For example, come 8.30am, an extra million parents get into their cars to drive their children to school, clogging up roads. Up to 50% of children are still driven to primary school. OneLane takes over this task and helps reduce parents’ commute by up to 1-1.5hr per day, potentially freeing 20-30 hours per month. From our research we estimate that OneLane’s carpooling service could reduce school run traffic congestion – 40% of parents surveyed would consider using OneLane.
Opportunity – OneLane is disrupting a market we estimate to be worth approximately £8.1bn. Our early customers use the service up to 8-14 times per month, which could result in a potential customer lifetime value of £3600. Founded in 2015, our team has developed a proprietary mobile app platform, including a customer app, a Guardian app, and server-side software, which we believe will be easily scalable. Next is predictive monitoring ability and a recommendation engine for our carpooling feature.