My spark for chocolate began when I had my first sample of raw cacao beans – the seeds of the Theobroma cacao tree and the botanical source of all things chocolate. A subtle euphoria gently washed over me, awakening my mind & enlivening me from within. I quickly realized that the “chocolate” I’d had most of my life was so over-processed and diluted with refined sugar & milk that it barely resembled the original food crop it was derived from. A few months later, I quit my job to travel the world in search of the perfect cacao bean, and to apprentice with any teacher who would share their skills with me. I became inspired to create a new style of chocolate, one that synthesized classical European technology, modern nutritional research, and the ethereal aspects of cacao familiar to the ancient Maya & Aztec. I founded Endorfin several years and hundreds of recipes later, to reintroduce cacao to the modern world as the highly nutritive, uplifting ‘food of the gods’ that it once was.
This loan is special because:
More about this loan
At Endorfin, we formulate each of our recipes from scratch using the highest quality cacao we can find, employing just the right amount of whole food sweeteners, spices, & essential oils to let the brilliance of the ingredients speak for themselves. We have chosen not to roast our cacao beans, which allows us to deliver the maximum range of flavor & antioxidants possible with every bar we make. We never adulterate or dilute our products with anything that would cheapen or minimize the vitality-promoting aspects inherent to our unique style of processing, hence the lack of any dairy, soy, or refined sugar in anything we create. In essence, our products unite our old school purist ethos with modern technology & craftsmanship, resulting in a timeless picture of indulgence that is intrinsically sustainable and nourishing to the soul.
What is the purpose of this loan?
I need funding at this time to cover the costs of raw materials and packaging. To get into larger distribution channels like Whole Foods, Williams Sonoma, and similar retailers, I need to have enough inventory to always be able to fulfill orders when they come through.
Up until this point, we’ve been making chocolate several days a week, barely able to keep up with the orders that are coming through. This means that after all the effort and expense of finding and setting up a wholesale account with a new retailer, we have occasionally lost the account when they re-order because we haven’t had the stock on hand to fulfill it quickly enough. Grocery stores want product on their shelves, so when this happens we lose that shelf space and have a nearly impossible time getting that account to make space for us again.
We will be using the funds from this loan to build up our inventory so we can approach larger retailers in California knowing confidently that we’ll be able to fulfill orders when they come through. This is an absolutely crucial time for us to setup the business for success, and I majorly appreciate the Kiva community for helping me make this dream into a reality.
Years in operation: 1 year – 3 years