Business Description
At Endorfin, we formulate each of our recipes from scratch using the highest quality cacao we can find, employing just the right amount of whole food sweeteners, spices, & essential oils to let the brilliance of the ingredients speak for themselves. We have chosen not to roast our cacao beans, which allows us to deliver the maximum range of flavor & antioxidants possible with every bar we make. We never adulterate or dilute our products with anything that would cheapen or minimize the vitality-promoting aspects inherent to our unique style of processing, hence the lack of any dairy, soy, or refined sugar in anything we create. In essence, our products unite our old school purist ethos with modern technology & craftsmanship, resulting in a timeless picture of indulgence that is intrinsically sustainable and nourishing to the soul.
What is the purpose of this loan?
I need funding at this time to cover the costs of raw materials and packaging. To get into larger distribution channels like Whole Foods, Williams Sonoma, and similar retailers, I need to have enough inventory to always be able to fulfill orders when they come through.
Up until this point, we’ve been making chocolate several days a week, barely able to keep up with the orders that are coming through. This means that after all the effort and expense of finding and setting up a wholesale account with a new retailer, we have occasionally lost the account when they re-order because we haven’t had the stock on hand to fulfill it quickly enough. Grocery stores want product on their shelves, so when this happens we lose that shelf space and have a nearly impossible time getting that account to make space for us again.
We will be using the funds from this loan to build up our inventory so we can approach larger retailers in California knowing confidently that we’ll be able to fulfill orders when they come through. This is an absolutely crucial time for us to setup the business for success, and I majorly appreciate the Kiva community for helping me make this dream into a reality.