Bloom Bras was developed to be fully adjustable, comfortable, breathable and sexy using state-of-the-art design for well-endowed women
About this project
The patented lifting straps and adjustable undercarriage pull allow women to customize to their size and type of exercise. By lifting, we reduce the pressure on the band. All of the hardware was brought to the front for ease-of-use, comfort and function. The weight is more evenly distributed throughout the back and sides rather than digging into the shoulders and across the ribs.
We’ve used compression materials to provide better support without the health risks of underwire. In addition the breast is held in a more natural position. Think of it as helping hands!
Also, underwire causes blockage of the lymph nodes and is also a conductor of radioactive waves. Therefore we’ve eliminated these issues by completely removing the underwire!
We’ve worked with celebrity corset designer Camilla Huey to create an adjustable undercarriage pull allowing you to customize your cup.
The back panelling is made out of a cooling, wicking mesh that allows for breathability while working out and staying active!
No more struggling with clasps in the back! The metal zipper with neoprene backing glides easily and locks to help secure you in the bra. The same bra can be worn for yoga, Zumba, running a marathon or sitting on a plane.
The system is designed to distribute weight evenly throughout the back taking pressure off of your shoulders without velcro, which is cumbersome and not durable.
Risks and challenges
Our biggest challenge is funding manufacturing, patent protection and next generation design. Bloom Bras is going up against large competition in the athletic wear companies Which means marketing dollars. Our goal is to grow holistically with aggressive plans for addressing the unmet needs of well endowed women.