Intense Fitness Products
Plano, TX 75025, US
Targeting a $4 billion a year industry…IFP has been established to design and distribute high end multi -purpose fitness equipment. Treadmill sales demand 30% of the market. IFP’s PressMill doubles as a treadmill. “The Next Fitness Product”
Intense Fitness Products, Inc. (the “Company”) has been formed to design market and distribute an innovative line of fitness equipment for which the Company holds a U.S. Patent (# 6,387,015). This patent was granted to Neil Watson. Neil has licensed all rights to the Company.
IFP’s mission is to develop products that offers real world applications and encourage proper bio-mechanics. It is also our mission to address the time required to complete a workout. A normal treadmill workout is 30 to 45 minutes and it ONLY targets the cardiovascular system. The PressMill is a 4 to 10 minute workout that targets not only the cardiovascular system , but the anaerobic system as well. We strive to produce products that are beneficial for the athlete as well as the fitness enthusiast. We also strive to make it easier for employees in the work force to get an effective workout in approximately one third of the time it would normally take in the corporate gyms.
Products / Services
For years professional and collegiate athletes have pushed vehicles and weighted sleds to achieve the extreme workout. Through evaluating the specific muscle groups impacted, range of motion and the amount of resistance exploited by the workout, IFP created the PressMill. The PressMills varying levels of resistance targets all levels of fitness goals. The workout is an Interval workout. Interval training involves alternating short bursts of intense activity combined with a less-intense form of the original activity. Example: 1 Walk-Press, 2 Walk-Press. The walk mode is an Active Recovery mode. The Press mode generates a great bit of lactic acid and the Walk mode (Active Recovery) allows that lactic acid to dissipate.
Chief Executive Officer
Neil attended North Central Texas College. He has more than 20 years of experience within the fitness industry. His experience includes Personal Trainer as well as ownership, financial management, inventory control, operations and marketing for several sports nutrition retail outlets. Within his years of being part of the fitness industry, Neil has nurtured relationships with manufactures and distributors of various sporting good products. He will direct all business development related opportunities and play a significant role in ongoing product development.
Chief Operating Officer
Trenton has been involved in the sports and fitness industry for 25 years, starting with College Sports where he attended South Eastern State University in Oklahoma. He was also a personal trainer for 20 years. His background and knowledge in sports and fitness continues to plays a key role in discussing and directing the manufacture and engineers in the design of the PressMill as well as the day to day operations of the company.
Jay, Graduated with a Bachelor of Science in Marketing from the University of Arkansas, Jay became the Marketing Director of his family’s treadmill manufacturing business, Spirit Fitness in Jonesboro, Arkansas. Having previous experience with trade shows, telemarketing and developing sales material, Jay was also quickly needed in another nationally top selling tanning business, Sun Industries. His love for the treadmill industry soon lead him back to Spirit, where he developed and conducted sales training for representatives of large dealerships, field representatives and retail sales members.
Vice President Sales & Marketing
For the past thirty years, Woody has successfully served in various capacities within the fitness industry. Early on he understood the need for the implementation of the multi-channel sales cycle. He began as a salesperson and over the next twenty years rose through the ranks to Vice President of Sales, Marketing, and Public Relations for $50m multinational company. During the past ten years his primary focus has been the development of “online” measurable content marketing, targeted analytics, and focused product ebranding. This approach has generated a 400% increase in sales revenues for several companies. He holds a MBA and a BA in Marketing.
Vice President Manufacturing/Production
graduated from St Paul Technical College (Design Technology) and The College of Saint Scholastic a. He has 35 years of experience in engineering, quality and product sourcing including 20 years in the fitness industry. Awarded 10 US Patents. Joe has been part of 7 start-up companies. Present positions, president and owner at Burn Fitness Products which designs and sells consumer and commercial fitness equipment (elliptical cross trainers, Treadmills, Exercise Bikes).