Imagine advertisers reaching their target market, with massive exposure, yet no intrusion. Imagine Interactive Incentive Gaming.
Technology has greatly reduced the opportunity for both message and brand exposure. Two issues need to be addressed to effectively solve the problem of proper exposure. One, take the element of intrusion out of the equation; two, create a scenario by which the user actually pursues the advertiser in the form of real-world discounts to be won through gameplay. Saving money has never been so much fun!