Lifestyles By Infinity
Infinity is a Fashion Clothing line designed for the Mature woman, age 65+. It has functionality designed into it to make their lives easier. Made in the USA.
Infinity is a Fashion Clothing line designed for the Mature woman 65+. It is designed with features like magnetic buttons for easy opening and closure, full elastic waist pants, ample pockets and other features to try and make their lives easier. Top of the line designer fabrics are used in timeless fashion silhouettes so that they will feel like a million dollars without spending them. All of our styles are machine washable and come personalized with their name inside of each garment so that life in an assisted living or independent living facility will be easily managed. We proudly manufacture every item in the USA and contribute 5% of all sales to a worthy charity of the customer’s choice, which include the Alzheimer’s Association, Breast Cancer Foundation, VFW and the National Park Foundation among others. Our unique marketing approach includes putting on full Fashion Shows at the Senior facilities, Retirement communities, Churches, Synagogues, Women’s Clubs etc. and to include some of the residents, staff and members as models in our shows. The end results are a very fun event that all the spectators, participants, facility activity directors and ourselves thoroughly enjoy. It’s a tremendous feeling to go into these facilities to to bring so much pleasure to the residents while at the same time supplying them with clothing they will love and to know we will be seeing them again when the next season’s line is released. As an added bonus every order is hand delivered to the customer beautifully gifted wrapped with a personalized, hand written thank you note included. This population needs to know that there are companies out there that care about them and will provide the personal touch that they are in dire need of.
Everything we sell is made to order, so our customers are “pre-ordering” with us for items that will be delivered to them 4-6 weeks later. This allows us to maintain very low inventory levels and for the large part to be working with their money to purchase the materials needed to produce their orders.
Our business model is to develop distributors around the country with each of these distributors purchasing a sample line from us and to schedule and put on their own fashion shows. They will receive a 20% commission from us on all the sales they generate, plus perhaps a way into facilities they did not have before. We currently have two distributors in Southern California, both of which are in the “Care Giving” business. They support seniors, and senior facilities by supplying needed services. The care giving business is highly competitive and partnering with Infinity gives them a distinct advantage over the competition. The Activity Directors of Senior facilities are always looking for “free” activities for their population the doors are always open for a Fashion Show. The show is sponsored by, the Care Giver and at the end of the show they hand out gift bags that contain promotional materials that help them gain new clients.