I grew up in the suburbs north of New York City and was an active and rambunctious child. My brother and I frequently played in our neighborhood stream trying to catch small fish, worms and other critters. My world was filled with outdoor forts, soccer balls and skinned knees from rollerblading.
Growing up with two doctors as parents, I was always drawn to service. In college, I studied Mechanical Engineering and spent a summer in Rajasthan, northwest India, working for an environmental nonprofit building rainwater harvesting systems. I followed this up with another stint abroad moving to La Plata, Argentina after college to build solar water heaters for food banks.
Last June, I graduated with my MBA from MIT Sloan. I returned to school to pursue a more creative path looking to bridge my interests in development, business, and design. In the fall of 2014 while at MIT, I co-chaired Hacking Arts, a conference that explores the intersection of arts, entrepreneurship and technology. In the spring of 2015, I met my now cofounders, a passionate group of artists, diplomats and business folk, through an independent study aiming to create a sustainable business using public art. We believe that the insertion of art and beauty can transform communities and change public narrative. My dedication to creativity has only grown since.
This loan is special because:
More about this loan
Based in Brooklyn and founded in 2015, limeSHIFT is a social enterprise that leverages art to create iconic spaces that express identity in unique and compelling ways. Through our process of co-creation, we transform spaces into powerful symbols articulating vision and activate communities to be their most creative, productive and connected. We aim to elevate the power of art in communities.
We are a socially-minded team bridging business, art and community engagement. We met at the Massachusetts Institute of Technology (MIT) in the spring of 2015. We support artists by bringing them non-traditional clients from corporate to real estate and working directly with the community to uncover culture and strengthen ties. Our first engagement with retail company Life is Good was a great success. Through quantitative and qualitative research and workshops, we dug into the culture, ethos and inspiration at Life is Good. The result was two art installations, #electricJOY and #helloSUNSHINE. Employee feedback was overwhelmingly positive. On #electricJOY, Christine Kwitchoff, Director of Global Sourcing, noted that “this mural has sparked so much conversation and really sets the tone for our interaction with others.” CEO Bert Jacobs said, “every company including Life is Good is challenged to get their teams to feel united and inspired all the time. Art like nothing else in the world can bring people together.” Colleen Clark, Director of Optimistic People, said, “what [limeSHIFT] did was open up a curiosity in all of us that I think makes us better decision makers and better community members.”
We envision a future where art is widely accepted as an empowerment tool across public and private communities. Our goal for limeSHIFT is to be able to move seamlessly between different types of engagements using the co-creative art process to build strong, more durable communities.
What is the purpose of this loan?
Our largest expense currently is legal (~$9,000 currently) followed by rent of ($450/month). We hope to pay off our expenses so that we can focus on business development. We are currently in talks with a number of new clients.
Years in operation: 6 months – 1 year