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Aug 9, 2016 6:34 PM ET

Archived: Sharif – Safi Juice is a Pittsburgh health company that specializes in juice, smoothies, cold-brewed coffee and other healthy food items.

iCrowdNewswire - Aug 9, 2016


United States
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Sharif’s story

In the early years of my life, I grew up in a healthy household where both parents made sure I ate organic, local fruits and vegetables. My mother even went to the local farm to purchase goat’s milk and made our baby food from fresh organic foods.

Unfortunately, eating organic was not always an option. My father made a choice that he put before his family, leaving my mother to raise me on her own. During those years, we dealt with many financial hardships and my mother was no longer able to provide fresh fruits and vegetables.

Despite this financial instability, I made it to college, but it wasn’t always easy. There was even a point that I was going to school and living out of my car. At that time, I told myself that this was not the life I was destined to live and I would not give up. My drive to succeed at life and in business is fueled by not wanting to go back to sleeping in a car parked on a side street.

Despite my ambition, about two years ago I found myself stuck at a dead end job with a boss I did not respect and drinking and eating terrible foods to escape the depression. I was not living the life that I envisioned for myself. This was when I began cleansing my body and soul by juicing.

Juicing cleared my skin, renewed my energy and allowed me to reconnect with my roots. My desire to share this with others led to the creation of Safi Juice. 

This loan is special because:

It helps a local juice producer developing his healthy food brand

Kiva staff

More about this loan

Business Description

After many years of creating juices for myself, I decided to turn my passion into a business in late 2014. After months of working on finding the right blends and researching names for the business, Safi Juice was launched in March 2015.

Safi Juice is a local health company that specializes in juice, smoothies, cold-brewed coffee and other healthy food items. Safi Juice is dedicated to helping individuals embrace a healthy lifestyle through food and activity.

Our juices are affordable and we make Safi Juice accessible by delivering locally to your door or business. We believe it is important for consumers to understand the difference between fresh, cold-pressed juices like the ones we offer and those at most grocery stores which have an extended shelf life. All of our juices are cold-pressed without the use of harmful HPP processing. We are proud to have one of the shortest shelf lives in the city. All of our drinks are made-to-order in small batches. We use natural, home-made, local and organic ingredients.

What is the purpose of this loan?

A loan will help create brand awareness. Safi is a health brand and it has to be marketed as such. With brand awareness Safi can continue to grow and increase the size of orders. With proper marketing business should increase by 15-20%.

$2,000 – design and print brochures and price list to distribute to local companies $3,000 – marketing plan $2,000 – social media marketing roll-out (SEO) and website re-design $3,000 – keep up with the demand and be prepared for future orders

About Safi Juice

Industry: Services
Years in operation: 6 months – 1 year
Website: safijuice.com

A loan of $10,000 helps safi Juice to develop a strong marketing plan and gain working capital.

Contact Information:


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