The Wedding Bond
This wedding Company is excited to offer you the opportunity to join in the growing global wedding market through investing in its Bond.
The Company is the sole owner of one of the larger companies focused on the wedding sector. It has a successful history in wedding trade shows and effectively transitioned to the online wedding market with the addition of an online wedding platform.
While traditional channels, such as trade shows, still constitute a significant share of wedding-related spending, the millennial generation is increasingly using mobile channels for wedding planning and spending. Currently 61% of engaged couples in the USA use their phones to access wedding planning sites in 2015 .
The Company aims to use consolidation efficiencies in the wedding market to provide a ‘one stop shop’ for the modern couple. They see significant opportunity in the global wedding market to create an integrated business model that incorporates both traditional avenues, as well as modern online channels.
The Company would like to develop its global presence by consolidating with other strong and successful wedding companies around the world. The funds raised through the issue of the Bond are planned to provide the investment capital required to finance the acquisition of a major target. This will effectively, and significantly increase its international expansion and further strengthen its business model.
With the acquisition of the Target, the Company aims to be the leading wedding company in its sector outside of the USA, growing at 15% per annum and operating with negative working capital.
The Company is looking to raise a total amount of £7.2million (€9m)  for the acquisition of the Target in two tranches:
- The first tranche of £1.6 million (€2m) at signing, and a conditional second drawdown 1.5 years later.
- After 1.5 years from the issue of the bond, bondholders will be liable to commit to a second drawdown of up to £5.6m (€7m) contingent on group EBITDA hurdles being met.
The Bond will pay an interest rate of 12% per annum over a 5-year period and will distribute cash coupons on an annual basis. After 1.5 years of the issue of the Bond, bondholders will have the option to convert part or all of their investment to equity in the Group Holding Company.