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Aug 8, 2016 8:08 AM ET

Archived: Banjo & Matilda makes luxury quality knitwear accessible for all consumers. We bring the joy of cashmere to your wardrobe.

iCrowdNewswire - Aug 8, 2016

Banjo & Matilda

Replenishing best selling items to meet demand

Los Angeles


Banjo & Matilda makes luxury quality knitwear accessible for all consumers. We bring the joy of cashmere to your wardrobe. 

We are approaching the northern hemisphere peak selling season, and have recently dedicated ourselves to a direct to consumer model. By focusing on raising our inventory levels on key selling items we are able to quickly increase sales and meet demand. These items all have back orders waiting to fill and our factory is ready to start knitting!

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About Banjo & Matilda


Banjo & Matilda is an E-commerce only, New-luxury lifestyle brand at uninflated prices.    

The founder Belynda Macpherson identified the emerging casualization of the luxury fashion market and combined her passion for cashmere, the Australian beach lifestyle and frustrationover the lack of accessible quality cashmere to create a new, more relevant luxury brand. One that was born on line as a direct to consumer e­commerce model thereby eliminating the unnecessary margin’s that department and specialty stores take, enabling the brand to focus on a luxury quality product, but without inflated luxury prices.

Total global apparel sales reached $1.1T+ in 2015 with physical store sales declining 2%, and online e-commerce sales increasing 19%.  

Banjo & Matilda is known for luxury quality casual cashmere knitwear which retails for 1/3rd of the price of a traditional luxury brand offering similar quality.  Streamlining the production process by partnering with cashmere yarn producers in inner Mongolia (where 98% of the worlds cashmere originates), and manufacturing in specialist factories with deep knitting expertise, the company sells directly to customers online, avoiding the unnessesary retailer mark­up, conveniently delivering a luxury quality product at an accessible price point. 



About the owner


Banjo & Matilda was founded by Australian born Creative Director Belynda Macpherson in 2009, after an extensive career in publicity, fashion publishing and marketing. Prior company’s where Belynda worked include Grazia, Harpers Bazaar and Maddison fashion magazines, major film studios including WarnerBrothers, Universal Studios and Columbia Tri­Star Pictures; and, the Australian tourism industry marketing body Tourism Australia. Belynda also founded her own publicity firm “Global Artist” which she successfully sold to a larger group in 2002.Image title

In addition to Belynda, the company’s CEO ­is Ben Macpherson. Ben has helped Belynda build the business, initially overseeing finance and e­commerce marketing on a part time basis. After selling his shareholdings in an Australian retail food chain in 2013, Ben joined the company full time. Mr. Macpherson has a background in founding, building and selling brands and businesses.  See Ben’s linked in profile.  

We have selected our four best selling items. These are consistently good performers in our key selling colors and made to the highest standards. 

Beach Pants 

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100% Cashmere. The Ultimate Beach Bum.

Cashmere pants, a luxurious alternative to your regular track pant. They’re famously soft so you’ll never want to take them off, and in 100% cashmere with the perfect fit, it’s all about luxurious simplicity. Keep your legs in luxury and get some cashmere pants on.

  • Side pockets

  • Wide drawstring waistband, ribbing on the ankles 

  • Signature ‘xx’ on left ankle 

  • Standard fit

  • 100% Cashmere

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100% Cashmere. A Banjo & Matilda Classic.

The Surfer Cable perfectly encapsulates the essence of the Australian surfing culture. With its fisherman style knit detail, slightly loose-fit style, and chic turtleneck, this knit is perfect to throw on after a long day at the beach or paired with track pants for a night in. 

  • Unstructured and luxuriously soft

  • Standard slightly oversized fit. This style runs true to size

  • 100% Cashmere

  • Model is 175cm / 5’9″ and wears a size S/M

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100% Cashmere. The Perfect Basic.

Chic simplicity and total coziness is what the Surfer Crew is all about. Fitted through the body, classic crew neck and extra long sleeves. The most comfortable basic for layering on cool days, or great on its own. 

  • Slightly tapered through the waist

  • Longer bodice that sits on the hips

  • Standard fit. This style runs true to size

  • 100% Cashmere. 2 ply

  • Model is 175cm / 5′ 9 in and wears a size S

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100% Cashmere. The Ultimate Wardrobe Staple.

Our most popular basic, the Ultimate Vee has reached cult-status because of its perfect cut and 100% Cashmere knit. With the neckline not too low and not too high, our signature extended sleeve and bodice length, rolled hems and large selection of colours, it’s a must have Banjo piece. This is an all cashmere, luxury take on a classic but with a twist. An ideal travel companion for your world adventures.

  • Rolled Hem

  • Extended sleeve and bodice length

  • Semi-relaxed relaxed fit

  • 100% Cashmere

  • Model is 175cm / 5′ 9″ and wears a size M 


Sizing/Styling: As a semi-relaxed style, the Ultimate Vee is loose, but not oversized and runs slightly longer through the arms. Please refer to our Size Chart, under Size Guide. If you would like further assistance or suggestions, please contact us via Live Chat or emailhello@banjoandmatilda.com.

Contact Information:

Banjo & Matilda

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