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Aug 5, 2016 9:14 EST

GoodWorld – Makes Payments on Social Media Instant, Viral and Secure: We’ve created a seamless, simple and secure user experience enabling anyone to make instant, viral donations on social media with just a hashtag: #donate.

iCrowdNewswire - Aug 5, 2016



Makes Payments on Social Media Instant, Viral and Secure.



GoodWorld is a social media payments platform going to market via the $360B charitable giving vertical. We’re created a seamless, simple and secure user experience enabling anyone to make instant, viral donations on social media with just a hashtag: #donate.

GoodWorld is one of Fast Company’s 2016 World’s Most Innovative Companies alongside Facebook, Warby Parker and Toms. Last year we earned “Best DC Tech Startup” at Tech in Motion’s TIMMY Awards at Capital One Headquarters, joining other Best Tech winners TripAdvisor, Venmo, Instacart and Contactually.

Our lead investor Nyca has investment partners that include Osama Bedier (Launched Google Wallet, former Head of Google Payments), Hans Morris (former head of Visa Payments) and Max Levchin (Cofounder PayPal). Existing Angel Investors include Chris Liddell (Former CFO Microsoft, GM and Current CFO WME-IMG), Katharine Weymouth (Former CEO Washington Post) and Tom Pouliot (Vantiv founding team).

The GoodWorld Advisory Board includes Kevin Roberts (Head of Saatchi & Saatchi Worldwide), and Adam Grant (Author, Wharton Professor and Behavioral Science Expert).

Since coming out of beta last May, we’ve built a scalable, secure platform and partnered with over 1,650 charities including some of the world’s biggest (United Way, Save the Children, UNICEF, PETA and Greenpeace, Oxfam, and USO).

Our early growth has been almost exclusively organic. We’ve seen a 300% increase in users since launching out of beta and we’re maintaining a ~20% CAGR month to month in donations, revenue and wallets (signed-up donors). We’ve processed over $875,000 in donations from more than 30,000 #donate pledges by over 17,000 unique donors since coming out of beta. 24% of our users are repeat donors with an average of over 1.9 donations per donor. Our rolling net revenue is over $2.86 and growing and our conversion rates are over 62% on Facebook.

We’re raising a late seed round of ~$1.25M on a convertible note (20% discount, $6M conversion cap). We’ve also partnered with DC Innovation Investment Program that will match any investment we receive in July and incentivize the investor with a 25% carry of proceeds.

Thank you for your support! We look forward to making a GoodWorld with you.










Named one of Fast Company World’s Most Innovative Companies in the Social Good Category alongside Facebook, Toms & Warby Parker

JULY, 2016


Named Washington DC’s Best Tech Startup 2015 at the Capital One Timmy Awards

JULY, 2016


Winner of 50 On Fire, a collection of companies, CEOs, startups and entrepreneurs that are driving the innovation economy.

JULY, 2016


$900,000 Donations through GoodWorld. 24.3% MoM CAGR, resulting in $2.86 net revenue per donor

JULY, 2016


1,650 strategic & charity partnerships including National Geographic, the NFL, UNICEF, United World Way & USO

JULY, 2016


D.C. Department of Securities, Insurance & Banking committed to match up to $975k of money raised on our syndicate

JULY, 2016


Out of Beta

MAY, 2015



“GoodWorld’s innovation stands out from the crowd. The remarkable simplicity and share-ability of ‘#donate’ could be a real difference-maker for us, especially in rapid-response situations like disaster relief.”
Lance SlaughterDirector of Social Media & Digital Marketing,
Lance Slaughter
“Nobody felt the power of social media more than we did, especially among young people. #Donate offers a tremendous opportunity to reach donors who want to give and share instantly inside their social network.”
Ettore RossettiChief of Chapter Relations and Development Of


Dale Pfeifer

Dale Pfeifer

CEO & Founder

Founder/CEO of GoodWorld, the tech company fueling generosity on social media through instant payments with a hashtag: #donate. Extensive experience in social media campaigns, fundraising, communications, leadership research and program management at the highest level of the foundation and non-profit industries. Worked extensively with organisations across the United States and New Zealand to help them understand their purpose and deliver cutting-edge programs and communications strategies. Broad range of professional responsibilities have included: designing and implementing programs; designing, launching and managing campaigns; building social networks that engage key influencers; developing and implementing communications strategies; building communities of support; establishing and maintaining relationships with key stakeholders and influencers; publishing articles in professional journals; leading professional and organizational development initiatives.
John Gossart

John Gossart

Co-Founder & COO

John Gossart is the Cofounder and Chief Operating Officer of GoodWorld (www.GoodWorld.me), the FinTech startup revolutionizing philanthropy and social payments. Prior to GoodWorld, John was an original partner at RideScout (www.RideScout.com), the transportation tech startup acquired by Daimler-Mercedes in 2014. Before becoming an entrepreneur, John served over 22 years in the U.S. Army and Government, work that took him to various locations across Africa, Pakistan, Yemen, Afghanistan, Iraq and Europe, most recently serving as deputy director of special operations and counterterrorism policy in the Office of the Secretary of Defense. He graduated from Boston College in 1992 and has a Masters in Public Policy and Fiscal Management from the McCourt School of Public Policy at Georgetown University, where continues to teach policy and economics as an adjunct professor. John’s indie rock band StoneDriver (Facebook.com/stonedriverband) released their debut album “Descent” in April of last 2015 and in between GoodWorld, teaching, and gigs he lives a quiet life in Old Town Alexandria, Virginia with his wife, Lisa, and their four sons.
Jason Shafton

Jason Shafton

Chief Product Officer

Jason Shafton joins GoodWorld as Chief Product Officer with seven years of experience at Google leading product and marketing teams responsible for AdWords and Google Play. He’s built and grown billion dollar businesses at Google, Viacom and Thermo Fisher Scientific and was co-founder of an on-demand healthcare startup that’s raised over $6 million in venture capital and launched across California. Jason will be responsible for leading the next phase of growth at GoodWorld to expand onto new platforms, into new verticals and grow the user base by an order of magnitude.
Tama Pugsley
I’ve been working in the web industry for over 14 years. I love the diverse nature of web development – there is always more to learn. I’m passionate about building user centric web sites that look great and function well. Specialties:OO Programming (PHP, Javascript etc), Content Manangement Systems, Web Applications (inc AJAX), Database Design, Project Specifications, Client interaction, Appreciation of good design.
Contact Information:

Dale Pfeifer

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