Wink provides an alternative to the ice cream section that is safe and guilt free for ALL. Our entire product line is super low in calories (spanning from 100 calories to 300 calories PER PINT) while also being free from the top 8 most common allergens. This means mothers of children with peanut allergies finally have an option for their children, while cross fitness enthusiasts/vegan superheroes can enjoy the entire pint without any compromise to their dieters. We offer 6 flavors that are completely sugar and fat free, without any artificial ingredients or sweeteners (this is our 100 calorie pint line). All of our products are Non GMO Project Verified and Kosher Pareve.
Gabriel Wolff, Founder & CEO
Gabriel started Wink due to his own struggles with childhood obesity and food allergies. Frustrated with the constant compromise on health the non-dairy options in the ice cream section provided, he began experimenting in the kitchen for what would then be a 6 year journey to create the first version of “Wink”.
Ani Blinova-Wolff, General manager
Growing up, Ani didn’t understand what “healthy eating” was, and she certainly didn’t understand the world of food allergies. Ani met Gabe Wolff while getting her degree in Psychology at McGill University. It was then that she got an inside peek into the life of someone with dietary restrictions. Right after graduation, she saw that Gabe’s “ice cream substitute” could actually help lots of people suffering with restrictions have a better quality of life. She jumped in, offering her strengths of planning, organizing, and putting Wink Frozen Desserts into the hands of the customers that need it.
Jordan Pierson, CMO
Jordan met Gabe after just a few years working in television ad sales and was intrigued at the opportunity to utilize his education in Video Production. His ability to generate content and effectively reach the core customer of Wink has proven valuable throughout the brand’s rapid growth. Jordan grew up with a love for ice cream as intense as Gabe’s.