Traditional whiskey can take 6 to 12 years to passively age in a barrel yet emerging markets are creating shortages that
established distilleries simply can’t manage. With disruptive technology, our process uses pressure variations and oxygenation that reduces maturation time to less than 24 hours. We’re also developing new and different flavor profiles with transformative woods like black cherry, apple and hickory that are winning Gold Medals around the world. The industry isn’t happy.
Our research and development process is exponentially faster and what we make today is better than what we made last month. Not just faster but better. Our agility helps us fill market gaps and expand world-wide. Unconstrained by the status quo, we’re a “just-in-time” manufacturer with new flavors that can reach markets in a fraction of the time previously necessary. Some say we’ll be acquired by one of the big players; maybe it will be the other way around.
First thing we do is take in clear spirits that have only sat in an oak barrel for less than a day. This is the base of our bourbon whiskey.
We put carefully measured wood segments into a pressure capable tank and move the clear alcohol in and out of the pore structure of the wood like a sponge.
It’s made differently but tastes amazing. Our whiskey focuses on concentrating flavor rather than sticking to decades’ old methods.
Tom’s Podcast Interview on Krowdfund
On March 1st of 2013, using disruptive and controversial technology, we shipped our first bottle of bourbon whiskey. 100 Proof, it was a dark and flavorful bourbon with the word Cleveland printed in big bold letters right on the front of bottle.
The critics and self-proclaimed experts loudly claimed that what we were doing was wrong. They told us not to rock the boat. They said it was too radical a change, that we should respect tradition, get back in line and make whiskey the same way as everyone else.
We don’t agree.
Despite the controversy and the critics, we’ve been winning Gold Medals at competitions around the world and were recently named Whiskey Distillery Innovator of the Year at the Berlin International Spirits Competition. Today we proudly sell our whiskies in 13 States as well as in Germany, France, Switzerland and Belgium. We’ve also just shipped our first order to Japan.
We’ve been fortunate to attract angel investment from both “radical thinking” individuals and small investment groups but until now the regulations prohibited us from selling shares to the very people that buy our whiskey. Not just “accredited investors” but real people, our customers and supporters that have helped us build this company.
Okay, here’s where I cut to the chase. I’m asking you become part of the disruption, to embrace the controversy and most importantly to help us challenge the status-quo and spread the word.
Please join our group of radical investors, become one of the owners and of course, drink our whiskey.
Tom Lix
Founder/CEO
Cleveland Whiskey