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Aug 3, 2016 2:57 EST

Heather Omara Art: I create multi-sensory experiences in collaboration with musicians to engage and entertain audiences. I do this through the art of movement by ‘dancing’ large paintings to life through live music.

iCrowdNewswire - Aug 3, 2016

Heather

Borrower image

Heather’s story

I grew up in Canton, Ohio before moving to Columbus in 1980 at 8 years old. My childhood was spent outside where my imagination and adventures took me everywhere I wanted to go. At age ten, a childhood trauma changed the course of my life forever and art became my escape – it gave me a voice when I had no voice.

I explored every way I could to turn ugly into beautiful. As I matured as a woman, I was driven to help others experience beautiful even in the midst of ugly.

For over ten years I have built my art career as a self-taught, abstract and performance artist. I have a deep passion for teaching others to discover their inner artist, and I have taught hundreds of acrylic and mixed media classes throughout Ohio for aspiring artists of every age. Over the past two years I have focused on discovering and developing my niche and using the time to transition from exhibiting artist to performance artist.

My dream is to travel as a performance artist and teach week-long workshop retreats twice a year, where women can learn to “let go” and find their creative genius through experimentation, music and the art of movement.

Over the last year my performance art has taken shape and my understanding of art as a business has been transformed. I successfully completed Ohio State University’s ARTrepreneur program in June 2016, an intensive program that seeks to engage and challenge the artist while developing, teaching and inspiring the entrepreneur. ARTrepreneur was the most inspirational, challenging and rewarding professional development and educational experience of my life. The final and most critical phase of the program allowed me to work with the ARTrepreneur leadership team to identify my business needs and create my new business model. 

This loan is special because:

It supports a woman entrepreneur who promotes the arts in Columbus, Ohio.

Kiva staff

More about this loan

Business Description

I create multi-sensory experiences in collaboration with musicians to engage and entertain audiences. I do this through the art of movement by ‘dancing’ large paintings to life through live music.

A professional artist for over ten years, I turned to performance art when invited to do a live paint at a summer rhythm and blues concert in 2015. It was a trans-formative experience! Completely engaged with the audience, I realized this could be something truly dynamic, healing, and memorable for so many people. As a little girl, I suffered a horrific period of abuse, and through years of suffering and healing, I always wandered if it was possible to translate so much ugly into so much beautiful. The world of art gave me back so much that I had lost. When I performed these live (somewhat impromptu) paints, I knew right away it could grow into something really dynamic and create amazing memories for music lovers who appreciate live entertainment and one-of-a-kind art.

I performed at two more events last summer and my vision became a reality that OSU’s ARTrepreneur 2016 program helped me develop. For two intensive months, we built my business model in the direction of 25 performances a year by the end of 2017.

My biggest challenge is funding my project for the strongest presentation to enhance my performances and build a vigorous marketing campaign. My future plans include traveling, hosting performance art workshops and growing a large online audience. I am most proud of my fight through devastating circumstances and allowing myself to ‘grow through’ so that others could also experience the healing power of art.

What is the purpose of this loan?

This loan will help me do the following: * Purchase my customized easel – $800.00 * Purchase 72 canvases (good for 3 performances) – $504.00 * Marketing materials from event signage and promotional flyers to social media advertising fees (this will cover 3 performances) – $600.00 * Pay my Street Team for hyping up my performance to audiences as they wait for bands to begin the entertainment (this will cover 3 performances)- $600.00 * Paint, ground tarp, and table (enough paint for 3 performances) – $500.00 * Web site design – $1,000.00 *Miscellaneous incidentals/tax – $250.00

Including my performance fees and the sales of the performances pieces (paintings), I expect to bring in over $9,000.00 with my Kiva loan. My business will be impacted greatly by this loan as it will give me the ability to purchase my customized easel to perform, launch my web site and effectively promote myself, and build my street team which will be critical to my overall success.

About Heather Omara Art

Industry: Arts
Years in operation: More than 5 years

A loan of $4,250 helps purchase my customized easel and canvas boards, my promotional materials and web site, and pay my Street Team for 3 music festivals.

Contact Information:

Heather

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