Elastic Wonder Leggings – Women’s New Best Friend
New York, NY
Hello Kickfurther Community!
In case you missed it, with the rise of Athleisure style (Athletics & Leisure combined) – not least due to our increasingly sedentary lifestyles – leggings truly have become women’s new best friend because they want to go from the office to the gym in one easy outfit. Leggings of course show off conveniently the results of our hard work 😉 They’re comfortable and stretch to fit – our top quality fabric is composed of 80% nylon and 20% Spandex (unlike imported leggings on the market which are made from 92/8 Polyester/Spandex) and we offer them in all US sizes and colors. You can imagine that a cool pair of top quality leggings will be one of the trendiest, useful and affordable gifts this season. Our neat signature clear pillow box with logo ribbon are attractive as a gift and provide the necessary protection to our intimates. Let’s make them easily available via Amazon Fulfilment worldwide this season as our brand is steadily growing and we are poised to expand, not only nationally but globally, and market our products to customers all over the world. Help us stock a couple of Amazon Fulfillment Centers with some our bestselling made in U.S.A. leggings ahead of the busiest selling season of 2016!
Our Elastic Wonder Leggings come wrapped in our signature clear pillow box with logo ribbon.
Our Elastic Wonder Leggings are proudly designed and made in the U.S.A.
Elastic Wonder is working to be a prominent globally-recognized manufacturer, wholesaler and retailer of High Quality Leggings and other garments made from stretchable fabrics and we are looking for your support to reach our goals. We pride ourselves on creating long term relationships for growth and sustainability of all parties involved, and we would greatly welcome the opportunity to work together.
We need less than a yard of fabric for one of our leggings and less than a yard of a 1 inch elastic band for the waist, thread, label and packaging plus maintenance for our sewing machines and workshop utilities in addition to labor cost. For our first CO-OP we are looking to raise about $26K in order to purchase quantities of raw material and pay for production cost, labeling and packaging, including shipping cost to Amazon Fulfillment Centers and bolster inventory for sale to existing and new customers during the Fall/Winter 2016/2017 season, as we expand globally.
We recently set up our brand account on Amazon and are now looking to fund production of inventory to be sent to the amazon fulfillment center ahead of the upcoming holiday season. For our first CO-OP we are planning a generous 2 month manufacturing period, which is plenty considering our past performances in production and we can reasonably anticipate an early return of investment because the products will be we in place to be sold sooner, more widely available via additional selling platforms as well as more competitive pricing.
Some of the bestsellers have been stocked in the past and this co-op will also help stock Elastic Wonder’s Amazon fulfillment catalog, which will be offered at lower prices for a faster sell through. Elastic Wonder will be one of the first manufacturer of leggings located in the USA, which fulfills via Amazon. In stock, ready to ship directly from the manufacturer at a percentage of the original labels prices, with a great margin and offered during the months leading up to the worlds biggest holiday season, a very fast sell through is expected.
During the Amazon fulfillment period Elastic Wonder will offer all of it’s designs via it’s current online channels, the online shop ElasticWonder.com and Etsy.com and other retail establishments as well as holiday market booths in New York and San Francisco.
The time from placing our raw material order until arrival at the workshop in Oakland takes approximately 2 weeks.
Production, Quality Control and Shipping to Fulfilment Centers takes approximately 45 days.
Sales and distribution for the amount in this CO-OP, is estimated to go on through November 1st, 2016 until the end of February 28th, 2017. Due to the lower price point and Amazon Prime status during prime selling season inventory is expected to sell through faster than we conservatively projected.
Once raw materials are ordered via our tested suppliers, it will be arriving at our production warehouse in Oakland California within 2 weeks, where the leggings will then be produced by sewers under ethic condition directly overseen by our staff. Once the garments have passed quality control they will be packaged in our trademark packaging and shipped to the Amazon Fulfilment Center where they are entering Amazon Prime status.
Usually we work with a 2-3 weeks wait time for delivery, but the larger quantity production enabled via this CO-OP allows us to not only price the leggings more competitively which will help with a fast sell through but also the fact that we have Amazon to fulfill our leggings within a day if necessary, allows us to take advantage of last minute buyers weather they are looking for Christmas gifts, holiday party clothing and/or scouting party outfits for New Year’s Eve. Plus we will hopefully have some quantities left for the customers who finally have time to get themselves a long deserved present in January and February.
Since we are going to be selling all our styles in addition to this CO-OP production line, we are very confident that we will be able to pay back our investors in time or ahead of time.
About Elastic Wonder
Albeit the relatively young age of Elastic Wonder, this Athleisure brand is backed with a thorough 2 decade strong hands on experience in the fashion industry, including design, USA sourcing and manufacturing as well as e-commerce through its founder Idil Doguoglu who is also the owner of the renowned fashion label IDILVICE which she founded in 1995. Elastic Wonder has attracted private investor funds in the amount of $40’000.00 and operates its dedicated e-commerce shop since 2013 and is continuing to grow exponentially each year. Elastic Wonder also offers private label manufacturing and wholesale. Elastic Wonder owns it’s registered trademark stylized logowhich is prominently placed on internal clothing labels as well as Elastic Wonder’s signature packaging.
Elastic Wonder is known for its fun, fast forward trendy designs and impeccable quality. It just can’t be compared to the rest. Elastic Wonder fits. Our customers have spoken and they believe consistent quality is worth its price along with guaranteed ethnic manufacturing practices right here in the USA. We control every aspect of the business.
Elastic Wonder™ leggings come in a variety of colors (over 80 different plain colors and a large variety of prints). The company sells their year round wearable designs via their own dedicated online shop, via Etsy.com and recently added Amazon.com.
Our company was created with a mission to provide high quality garments and promote ethical manufacturing in the U.S.A. Modern Athleisure style is growing, but cheap low quality imported goods from China are adding to a wasteful society and take our manufacturing jobs out of the country. Low prices and high costs are causing companies to outsource their production in order to compete. For those of us who love quality products and know it’s worthwhile, we continue to do our best to showcase the valuable attributes it has to offer. We source the best materials available, and as such, our process is meticulous and analytic. Quality control is at the forefront of our company’s model, therefore our process is hands-on and involves in depth participation of our team at all levels.
Over the past 2 years we’ve locally produced and sold over 6000 pairs of leggings alone and we do not have any stock left. We do not have any debt and no dead stock.
About the owner
From the city of Saint Gallen in the mountains of Switzerland, whose foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today, comes Idil Doguoglu a true entrepreneur and innovator.
Always enjoying a good laugh while working at the workshop, founder Idil of ELASTIC WONDER (left) and Sandy one of her freelance employees.
Idil’s work during the past 2 decades in New York City, while delighting customers all over the world with her pop art clothing, has inspired the fashion industry and her influences are seen everywhere today.
She is a Swiss celebrity and the Swiss Press calls her “The most important invention since color TV”. In the US, she is celebrated as “a designer which makes a fashion audience sit up and take notice” – The New York Times. But not only has she been talked about in the most important Press, she is also “One of the very last designers besides Anna Sui and Oscar De La Renta to manufacture in the US” – The New Yorker.
Idil is checking up on the spandex fabric warehouse in New York’s garment district.
Idil knows the NY Garment District like her own pocket and has made friends and many priceless connections which she is using to produce her clothing lines.
Idil can’t imagine to work anywhere else but in the United States, she get’s very inspired and knows the best sources when it comes to finding materials in New York’s garment district.
Fun, fun and more fun! Idil truly loves working to grow her brands and is incredibly passionate in everything she does, it’s a great recipe for success and a ever growing circle of professional friends.
Elastic Wonder Houndstooth Print Spandex Leggings:
Elastic Wonder Zebra Animal Print Spandex Leggings:
Elastic Wonder Two Tone Leopard Animal Print Spandex Leggings:
Elastic Wonder Camouflage Clear Foil Dot Spandex Leggings:
Elastic Wonder English Plaid Print Spandex Leggings:
Elastic Wonder Pucci-Esque Kaleidoscope Print Spandex Leggings:
Elastic Wonder Mermaid Metallic Hologram Spandex Leggings:
Elastic Wonder Laser Foil Matrix Spandex Leggings:
Elastic Wonder Rainbow Gradient Spandex Leggings:
Elastic Wonder Giraffe Animal Print Spandex Leggings:
Elastic Wonder Panel Square Shattered Glass Hologram Gold Leggings:
Elastic Wonder Panel Square Shattered Glass Hologram Silver Leggings:
Elastic Wonder Wet Black Look Spandex Leggings:
Elastic Wonder- US American Flag Spandex Leggings:
As a incentive we offer our customers a free matching scrunchie* (scrunchies are 1980’s style hairbands, also sold separately on our website) with their leggings purchase of two or more leggings. We also use the free matching scrunchie as a way to generate more sales and are producing one scrunchie with each leggings (from leftover materials) to entice our buyers. We can implement this bonus at any time, as needed or as a way to win buyers repeat business.
Jennifer Lopez wearing one of our scrunchies.