I moved to the Bay Area four-and-a-half years ago to work for company called Sustainable Living Roadshow (SLR), a company that teaches sustainability through educational entertainment. Through music festivals, street fairs, events on college campuses — SLR engaged them all. It was here where Austin first conceptualized and created a mobile pop-up café to supplement SLR’s existing attractions. With an extensive knowledge and experience spanning over 15 years in the service industry — from bar tending to serving and managing — I was given the green light to bring his concept to life. My idea to sell organic super-food smoothies, fruit parfaits, and other grab-and-go snacks at various venues and events. For the three years working under the SLR umbrella they serviced more than 60 events around the country — a resounding proof of concept if ever there was one. During this time I was responsible for product purchases, menu development, systems implementation, training, staffing, equipment maintenance, general management and permitting, as well as being the point of contact for a myriad of vending coordinators. SLR would eventually cease touring operations at the end of 2013. However, with SLR’s blessing, I aim to capitalize on his multi-faceted experience by honing his focus specifically on the Greater San Francisco Bay Area (Via a food truck) — a region he believes will yield a strong demand for his concept. I am a native of N.H and previously lived in New York City, Miami, and Orlando, but now consider the Bay Area my home. My pastimes include golf, boxing, yoga, snowboarding, and biking — activities which have only reinforced my commitment to healthy living. Not surprisingly, my lifestyle includes a daily regiment of my own handmade smoothies, made with recipes designed to be both nutritious and delicious. All the while, I continue my impassioned pursuit of turning Smoothie Operator into a sustainable, creative, engaging, and health-centric beacon of 21st-century business.
This loan is special because:
More about this loan
Smoothie Operator (S.O) is a sustainable organic super-food smoothie truck that will serve organic smoothies with ingredients sourced locally whenever possible and other healthy grab-and-go snacks. It will practice a zero waste policy and in the future run on solar power, biodiesel, and electric energy. The company will be a Limited Liability Corporation, managed by by me. Our research shows that the high demand for healthier street foods in the Bay Area market will result in immediate profits at launch. We have already obtained many of the permits necessary to begin serving which will help us be fully operational in 45 days after we receive the investment money.
What is the purpose of this loan?
This money will used in combination with my small business loan. The Kiva loan will go directly to purchasing 2 new commercial blenders $3,000 Purchase initial inventory $500 Finish building the website $1000 working capita $2,500 marketing $2,500 1st last and security deposit for commissary kitchen and parking $500
Years in operation: More than 5 years