I moved to the Bay Area four-and-a-half years ago to work for company called Sustainable Living Roadshow (SLR), a company that teaches sustainability through educational entertainment. Through music festivals, street fairs, events on college campuses — SLR engaged them all. It was here where Austin first conceptualized and created a mobile pop-up café to supplement SLR’s existing attractions. With an extensive knowledge and experience spanning over 15 years in the service industry — from bar tending to serving and managing — I was given the green light to bring his concept to life. My idea to sell organic super-food smoothies, fruit parfaits, and other grab-and-go snacks at various venues and events. For the three years working under the SLR umbrella they serviced more than 60 events around the country — a resounding proof of concept if ever there was one. During this time I was responsible for product purchases, menu development, systems implementation, training, staffing, equipment maintenance, general management and permitting, as well as being the point of contact for a myriad of vending coordinators. SLR would eventually cease touring operations at the end of 2013. However, with SLR’s blessing, I aim to capitalize on his multi-faceted experience by honing his focus specifically on the Greater San Francisco Bay Area (Via a food truck) — a region he believes will yield a strong demand for his concept. I am a native of N.H and previously lived in New York City, Miami, and Orlando, but now consider the Bay Area my home. My pastimes include golf, boxing, yoga, snowboarding, and biking — activities which have only reinforced my commitment to healthy living. Not surprisingly, my lifestyle includes a daily regiment of my own handmade smoothies, made with recipes designed to be both nutritious and delicious. All the while, I continue my impassioned pursuit of turning Smoothie Operator into a sustainable, creative, engaging, and health-centric beacon of 21st-century business.