P.i.C Fashion for the Future
London born 8-piece capsule wardrobe | Contemporary | Conscious | Versatile
New conscious capsule wardrobe brand P.I.C launches on Indiegogo
Consciously designed and lovingly made around the corner in a North London factory.
P.i.C only uses fabrics that are locally sourced, sustainable, organic or select stock material.
“Our vision is to create a clothing line that is timeless, space-saving and with limited impact on the environment. This is thoughtful fashion. Slow fashion. Never mass-produced. Always chic. And this makes us happy.”
Rebelling against industry norms The Indigogo campaign will allow P.I.C to create the eight-piece capsule wardrobe as ethically as possible, P.i.C is doing it the right way for people and the planet and needs your help to spread the message.
The 8 Piece Capsule Collection
What We Need
- meet factory minimums
- minimise impact on the environment
- build a sustainable business
How You Back Us
Here’s how you can support P.i.C and our first launch:
What You Get
P.i.C & Mix
P.i.C are passionate about providing contemporary style but done in the right way.
We support other local business and in turn help those around the globe by paying fairly for these fabrics. This enables our suppliers to give consistent business, fair wages and fair hours to those who weave them.
Producing in London also means reducing carbon footprint.
We want to eliminate the headache of a “what-to-wear” or “what-to-pack” situation. Everything goes together and everything works well within the simple colour palette. Easily packed into a hand luggage which makes a long weekend away or business trip that much more care-free.
– P.i.C’s signature V-point underarm shape
– Multifunctional and Interchangable as seen in the Hackney jumpsuit, Bethnal pinny dress and Camden dress
- Remove the bibfront from the Hackney jumpsuit and you have a wide leg cropped trouser
- Remove the bibfront from the Bethnal pinny dress and you have a sleek pencil skirt
- Remove the belt off the Camden dress and you have a longline sleeveless jacket
– Rotatable properties as seen in the De Beau cami and Camden dress
P.i.C believe in choosing well so one garment worn in multiple ways as a capsule collection makes sense. See the outfit combos to get more inspiration as to how you might like to dress yourself up or down, day to night. P.i.C.ture Perfect!
Body Size Chart
How to measure:-
- – Bust – circumference of the fullest area of your chest
- – Waist – circumference of smallest part of waist
- – Hip – circumference of largest area of hips
**If the garment does not fit, P.i.C are more than happy to exchange the garment. However, please do leave your feedback, good or bad, as P.i.C endeavours to satisfy every customer and provide a wardrobe you love.
By choosing organic and locally sourced fabrics, not only do we support other local business but we are also helping those around the globe by paying fairly for these fabrics which in turn provides consistent business, fair wages and fair hours to those who weave them.
The capsule wardrobe is made from GOTS certified (Global Organic Textiles Standard), eco-friendly and stock fabrics which support small businesses around the world. Some of these fabrics are even handwoven creating amazing textures.
Made by Hand, Wash by Hand
Due to the delicate nature of organic natural fibres and not to mention the limited impact on the environment – P.i.C recommend you wash the collection by hand. Less water, less detergent and less waste! Showing your clothes some TLC will also prolong the life-span too.
The Risks & Challenges
With at least two decades in the fashion industry under our belt, we are more than familiar with challenges which would and could be present. The costs involved with not mass producing and maintaining production in London was always going to be a risk compared to lower cost overseas manufacture. Adamant to support sustainability and local businesses, this was a challenge which P.i.C had to come face-to-face with. Making the right choices and doing it the right way has pushed the prices up but, we still want an accessible range for our customer.
Another challenge faced has been in marketing and PR! How do we spread the word and let all of you out there know about what, why and how we do it? A great photoshoot with a great model was crucial to explaining our concept. Calling on favours from family and friends, asking for support from other sustainable companies and social media has helped us no end.
With all costs involved, the pricing is affected but we hope you can help us to produce this stunning range by pre-ordering your responsibly-made, versatile and timeless wardrobe. You can also contact us with any wholesale enquiries where we can offer you better prices for ratio packs. This goes towards meeting factory minimums and making what we will sell and therefore causing less waste. This is slow fashion – but P.i.C aim to produce your pieces and deliver by September this year in time for your wardrobe update.