Johanna’s Lost Treasures
Hi, my name is Johanna Soto. I was born in Chiapas, Mexico and I came to the United States when I was 23 years old. I lived with my grandmother and my four brothers. We were a very poor family. Our parents abandoned all of us to the care of my grandmother when I was 3. We lived in a small house with a dirt floor and no electricity. As I grew older I knew in order to survive that I had to find a way to make money.
I started working in a beauty salons in Mexico for six years before I emigrated. I worked in a beauty salon in the Fruitvale in Oakland doing hair and makeup after I arrived. I did not have the proper permits that the state licensing board requires to operate “legally” so to my great disappointment I had to quit after two years.
This loan is special because:
More about this loan
There is a small marketplace called Plaza de Sol located in the Fruitvale district that serves about twenty small shops. About a year ago I agreed to lease a small storefront and named my business Johanna’s Lost Treasures.
I sell jewelry, shoes, purses and other woman’s clothing. Most of my items are made locally by latina artists here in Oakland. I love selling fashionable items to people in my community.
What is the purpose of this loan?
This loan will provide me with more working capital and allow me to purchase items in bulk thereby saving me money.
Years in operation: 6 months – 1 year