Aunt Flow is a buy one, give one model for tampons. Women can go online, customize her box, and have it delivered to her door. For every box purchased, the woman can choose which organization she would like her give one box to benefit. Essentially, taking care of your flow takes care of her flow.
About the Founder, Claire Coder: Never did Claire think that she would portray the character of a horrendous, once a month, blood-splat. But as Aunt Flow, she can honestly can say that she could not be happier. Founding a social enterprise that would be a sustainable solution to help women have access to feminine hygeine products has been a dream, and with your help, it can become a reality.
This loan is special because:
More about this loan
More than one in seven women, more than 18 million, lived in poverty last year. When budgets are tight, women, families, and shelters conclude that food takes precedent over basic feminine hygiene products. The fact of the matter is, not having these simple necessities can change a woman’s life. Young girls do not go to school if they do not have the products they need and women are subjected to wearing multiple layers of clothing because it is often easier to soil garments rather than to purchase proper feminine hygiene products.
Aunt Flow is a sustainable solution to this problem. We are a buy one, give one subscription based model for feminine hygiene products. For every box a woman purchases online, Aunt Flow will donate a box of products to an organization that will distribute the products to women in need. Essentially, taking care of your flow, takes her flow.
Women go online to customize her personal box of feminine hygiene products. Each box will include a total of 18 pieces that can be a combination of varying absorbencies of. She can chose when the box will arrive and the frequency of arrival. Women can also chose the organization she would like her “give one” box to benefit. If a person does not want to opt in to receive products, but wants to “go with the flow” and support his or her local organization, there is an option to give a monetary gift.
Along with supporting communities and empowering women, Aunt Flow is committed to minimizing the cringes when talking about tampons. Let’s face it, tampons are a taboo subject for all genders, especially men. To encourage people to talk freely about the monthly visit, Aunt Flow encourages men to participate in videos as “Flow Bros.” These videos are informational and humorous for both men and women.
Don’t be self conscious about being socially conscious.
What is the purpose of this loan?
Aunt Flow recognizes the importance of feminine hygiene. From education to clean products, we are determined to offer the highest quality of services to all women. All of our tampons are 100% cotton, all natural, FDA regulated, and hypoallergenic. We are committed to educating the population about the monthly visit. Our Tampon Talkand Flow Brovideo series lessen the tabooness of talking about the menstrual cycle in a fun and informative manner. People helping people. Period. “Don’t be self conscious about being socially conscious”
This loan will help us make our initial purchase of branded tampons and donate over 100,000 pieces within the first year of operation. This loan will help us successfully launch a sustainable solution to a national problem.
The requested $10,000 will be used in the following ways:
$8000: Purchase of 66,700 100% cotton tampons, 33,000 will be donated to communities across the United States $650: Marketing materials to continue to educate and inspire men and women alike. Materials will promote Aunt Flow’s initiative of lessening the tabooness of talking about the menstrual cycle $1350: Trademarking logo and key phrases
Years in operation: 6 months – 1 year