My name is Dinora Arteaga and i am the creator of Nini Expressions. I was raised in El Salvador and studied Agricultural Engineeering. As you may know, the people of El Salvador endured 17 years of civil war and, following this war, the country has been in the hands of gangs. These gangs are killing the new generations and extorting people and if they don’t pay the blackmail, they are killed. There is a shortage of jobs, while Salvadorans live in fear and desperation.
Four years ago, i received a birthday gift from a good friend. It was $100. With these $100, I decided to start Nini Expressions in order to create jobs and help to provide a livelihood for less fortunate families and single mothers in El Salvador.
This loan is special because:
More about this loan
Nini Expressions specializes in Organic Handcrafted Greeting Cards made from wild flowers, leaves, banana peel, coconut peel, ferns, husk, vines, herbs, grains and Italian Fabriano papers made of natural cotton fibers. The cards are crafted with creativity, passion and love. These handmade greeting cards carry so much hope for the families that create them, while providing them with the drive to get up on their feet everyday and be grateful for the gift of life. Thanks to Nini Expressions, my friend’s gift of $100 has grown and currently allows me to help 27 families in my community in El Salvador. Nini Expressions is committed to promote social responsibility and fair trade practices by empowering the artisans to believe in themselves and in their talents. Our goal is to grow Nini Expressions to the next level and to be able to employ more families. We would like to expand our market presence by selling the cards to other select upscale stores, increase website sales and increase marketing at trade shows,and small craft fairs. As we expand our mission to create more jobs, Nini Expressions is struggling due to a lack of capital to take our project to the next level. However, my determination keeps me going and I am always looking for better venues to continue with our goal.
What is the purpose of this loan?
The following is a break down of how the loan will allow us to fund our marketing campaign, new website and, ultimately, generate more jobs and a better life for less fortunate families and single mothers in El Salvador: 1-New branding: business cards, brand and styles guides, designs of promotional items. 2-New website, which will include: Shopping car, integrated blog, commerce metrics, inventory, tax, discounts, label printing, integrated accounting, abandon check out auto recovery. 3-Digital marketing campaign: Google adds, Facebook adds, Instagram adds, Pinterest adds. 4-Social media: Set up growths of accounts: Facebook, Instagram, Pinterest, Twitter 5-Increase marketing at small craft fairs
Years in operation: 3 years – 5 years