/ KALÓN / • Thoughtful Holistic Skincare
Three friends come together to provide handcrafted, thoughtful holistic skincare.
Kalón, which means “beautiful thing” in the Ancient Greek lexicon, is a long-distance collaboration between three friends who at one point all called Brooklyn home. Jessica remains in Brooklyn, while Mary and Caroline live in Atlanta and Connecticut, respectively.
Mary and Caroline independently began making their own natural, holistic body care products to address their skin issues that commercially available and prescription products could not address or would make worse through the use of harsh chemicals and preservatives. Through their mutual bestie, Jessica, the two met and shared their love for essential oils, nourishing vegetable oils, ethical and holistic living, and the Ancient Greek lexicon and mythology. Jessica, the savvy marketer and forever tester of Mary’s and Caroline’s creations, suggested that the three embark on their own business adventure. Through the use of modern technology the three began having virtual meetings and collaborated on ideas remotely. They quickly established a vision of their ethical and holistic approach to body care and are currently carrying it out through their ETSY shop and website, kalonbotanicals.com.
What We Need & What You Get
Why we need your help
Any business has start-up costs, but we want to do more than just have a basic brick and mortar shop that focuses on selling a product. Our desire is to educate, learn, and to be conscientious business owners, making products that are ethically sourced and created mindfully and patiently. This is not an inexpensive endeavor.
We are hoping to raise $20,000 to help pay for:
- Ethical, organic, natural, ingredients including essential oils, natural base oils, soaps, and herbs
- Sustainable packaging, including UV-blocking glass bottles, steel tins made in the USA, and biodegradable, recyclable, and reusable natural paper products
- Production costs, including the space and the tools needed to make our products
- Legal licensing for wholesale and trademarking
- Marketing, travel, and outreach to help build our brand
- Website maintenance
What you get out of it!
If we do not reach our goal…
We are providing products that are very thoughtfully crafted in a way that preserves the integrity of the natural world and the conscientious consumer. It is our mission to make sure that everything we do is beneficial, not only to the people who use our products, but also those involved in the sourcing of the materials we use at every level. We live in a critical time, where caring about the environment is more important than ever. We are not about following a “green” trend, but rather about making a meaningful impact on our environment, both in our immediate surroundings and the larger world. We wish to promote a respectful and sustainable connectivity, recognizing that our actions do not just affect us, but all of those involved, from our customers to our purveyors to those who grow, forage, and make the ingredients we use.
There are many companies that are making very similar products. One of our greatest challenges in achieving our goal is educating people about how we are different and unique, particularly when it comes to the conscientious decisions we make for packaging and sourcing our ingredients, all of which is in line with our philosophy and mission.
All business ventures have risks, but we have faith in one another and in our dream to have an impact beyond the beauty industry, and help people become more thoughtful and tender consumers by inspiring an awareness of the connectivity of our world, especially concerning the products we buy.
We are constantly researching and learning everything we can about sourcing, creating, and marketing. We are always open to new ideas and changes in the face of challenge, but we always hold fast to our core mission to uphold high ethical standards.
Other Ways You Can Help
It’s okay if you can’t financially contribute to our cause, but that doesn’t mean you can’t help! Spread the word! Follow us on Instagram, Twitter, Facebook, and check out our blog on our website, kalonbotanicals.com. And share all this information with your friends, not just about Kalón, but about mindful consumption and the benefits of choosing ethically sourced and sustainable products.
Thank you for spending time to get to know our campaign!!!!