Pelican Harbour Seafood
Melbourne, FL 32941, US
Pelican Harbour Seafood puts total focus on sales growth and transforms the retail seafood department into a “seafood made simple” destination, with a value-added solution that increases sales and margins, while providing the customer with high-quality seafood meals that are easy to cook and enjoy. Pelican Harbour Seafood is not just a line of products the retailer can purchase, it is a full “Plug & Play” business concept that is licensed to major food retailers. Our concept offers the retailer full operational support, including: Operating Procedures, Recipes, Inventory Management, Product Testing, Training, Marketing and Operations Inspections. We currently have multiple manufacturing agreements for frozen product development, some of which will be used in retail. There is also a relationship with a company that has our products available through e-commerce. In February there will be a launch of a retail food concept for burgers that will include three (3) of our seafood burgers as part of the concept. The company we are working with has 1,800 retail stores already carrying their products and we expect the majority of those stores to carry the burger concept.
Products / Services
Manufacturing of high-quality, value-added seafood products sold through traditional retail sales channels, broad line food distributors and e-commerce.
Retail Seafood Concept
“Fresh Case” Seafood Concept, designed to meet customer expectations for innovative seafood products that are easy to cook and enjoy.
President Business Development
John C. Whitman
John is a highly experienced creative and strategic thinker, who has demonstrated the ability to analyze business opportunities and develop concepts that meet the customer expectation. John’s evaluation of the retail seafood market has led to the development of a value-added product approach that fully transforms the fresh retail seafood market into a customer friendly variety of product options. The same products offered in fresh form are also being manufactured for frozen sale in multiply food channels like retail chains, restaurants, broad line food sales, club stores and e-commerce. These products are not only high-quality they offer restaurant quality with little to no preparation by the customer. They are more of a “buy, cook & enjoy” line of products.
Senior Vice President Operations
Jim is passionate about food and the experience the consumer can gain from well designed food. He has been instrumental in the concept development of recipes, recipe testing and manufacturing of products. Through catering and direct consumer interaction, Jim understands what drives the consumer to purchase food products. His recipes are designed to provide balanced flavor profiles.