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Jul 14, 2016 11:08 EST

OXFORD SPACE STRUCTURES will develop a range of innovative baby products using cutting-edge space and other smart technologies. Our first product: SpaceCot – light weight easy to use travel cot

iCrowdNewswire - Jul 14, 2016

OXFORD SPACE STRUCTURES

SpaceCot – light weight easy to use travel cot

OSS will develop a range of innovative baby products using cutting-edge space and other smart technologies. Over the last 10 years childcare equipment has gone through limited innovations with outdated technologies. Existing baby travel cots and travel systems are complicated to deploy and heavy. SpaceCot is a lightweight baby cot (5kg) which can be deployed within seconds. It is developed based on satellite technologies from European Space Agency. The SpaceCot has passed the vital safety testing standard EN716 that allows OSS to sell the product in China, UK, Europe and the US.

 

THE IDEA

PRODUCTS & SERVICES

OSS will develop a range of innovative new baby products using cutting edge technology from both the Space sector and F1 industries. Over the last 10 years childcare equipment has seen limited innovation and advances in core functionality specifically in the designs for baby cots & playpens. The team has identified the travel cot market as their first target, because it has seen very little innovation and is ripe for our first product – SpaceCot. Following the success of SpaceCot the company will then develop accessories for SpaceCot as well as a range of innovative baby products, using cutting edge technology and materials, including space technology, over the next 5 years.

PROBLEM SOLVED

Over the last 15 years childcare equipment has gone through limited innovations and has out-dated technologies. Existing baby travel cots and travel systems are heavy and complicated to deploy. The existing travel cots are bulky (typically weigh over 11kg and need a car to transport) and take several minutes and much effort to set up. OSS’s award-winning “SpaceCot” uses the mechanism employed to unfurl ESA satellites to create the world’s most portable travel cot. SpaceCot weighs only 5.5kg and takes less than 3 seconds to erect or collapse using only one hand. Once erected it is highly stable and is more robust than any existing model. It is the most versatile product in the market.

REVENUE MODEL

In the current calculation, the production costs will be between £25-£35 per unit depending on volumes. According to our feedbacks from retailers, SpaceCot will be distributed to retailers at £70-85. This will leave a gross margin after production and distribution costs of around £45 – £50 per unit. In addition, the team will develop additional accessories for the product that are requested by retailers and have a high profit margin. The sales numbers will then grow to 15k units and 30k units in the following years, selling predominately through distributors in China, Europe and Other Asian countries. The recommended retail price in the shops will be £139,95 incl VAT.

EXIT STRATEGY

An exit will be most likely through a trade sale to a larger existing baby brand, such as good abby, stokke, which aims to increase their product portfolio.

Contact Information:

NIGEL SIMON

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