Green Way Laboratories, Inc.
Green Way Laboratories, Inc
235 E. Broadway, Suite 1060 Long Beach, CA 90802
Hey Kickfurther Community! We’re Green Way Labs (GWL), the creators of MastiClean. GWL prides itself on providing industrial strength cleaning products that are not harmful to the environment or the user. Simply put, we rolled up our sleeves so you can take off the gloves! Now that we have gained traction with our industrial brand over the past three years, we are ready to bring the product to market for the everyday consumer. In order to do so, we have created an additional consumer brand trademarked VERDAY and will need to purchase at a M.O.Q to keep cost down for the consumer. Help us grow our consumer brand into a household name and we would be happy to return some of the profits to you.
About Green Way Laboratories, Inc.
From a safety and compliance perspective, Coté knew that everyday people at home and at work were using toxic cleaning products that were so harmful they required personal protective equipment like gloves and respirators. As a LEED-Certified building and HVAC professional, Adams saw the hypocrisy of toxic cleaning products being used to maintain so-called green buildings, and the harmful effects that workers in those fields suffered from toxic exposure. As a physician working with patients in heavy industries, such as Marine and Transportation, Laurence Gorlick, M.D., was well aware of the negative health effects from short and long-term exposure to toxic chemicals. Together, the three saw an opportunity to create an alternative to toxic cleaning products.
The First Product…
With the help of Thomas Bakehorn, a chemist with over thirty years of experience, Adams researched, identified and tested newly developed plant-based components that originated from sustainable, non-petroleum resources. Our collective mission was to create a naturally powerful non-toxic formula. After months of arduous testing, Green Way Labs perfected their first proprietary formula, which was trademarked “MastiClean.” The name was inspired by the formula’s ability to break down and remove notoriously tough substances like roofing mastic, tar and adhesives, which historically require harsh, aggressive, toxic solvents (even gasoline) to remove.
The First Buyers…
We knew we had something special that could disrupt the use of toxic chemicals. Green Way applied for a patent and quickly introduced the formula to Ferguson Industrial Supply, a national chain of professional-grade plumbing supply houses who agreed to carry the product in 50+ stores in Southern California in the form of wet wipes. User reactions to the product were extremely positive and in 2013, Green Way entered into a private label sell agreement with the Henry Company, the nation’s largest manufacturer of roofing materials. Within 12 months, The Home Depot and Canadian Tire carried the private labeled product under the names Henry Scrubbers and Airport Grade Scrubbers.
In September 2014, Green Way Labs received their first patent and the product received the Clean Air Choice Cleaner award by the South Coast Air Quality Management District (SCAQMD) and received NSF certification to be used around the preparation of food. In that same year, aerospace giant Boeing Aircraft Company and Pacific Crane and Maintenance in the Long Beach Port approved the product for use at their facilities.
In December 2014, Green Way Labs become a portfolio company of the Los Angeles Clean Tech Incubator. In April of 2015, the 500 Startups Accelerator Program in Silicon Valley (www.500.co) invested in Green Way Labs as a Portfolio Company. During that time, Green Way Labs developed a complete line of consumer branded cleaning products under the trademarked brand “VERDAY.” The name was inspired by the Latin word “verde,” which means “green.” Grainger and 135 Lowes stores in California, Arizona, Nevada and Hawaii began to carry the Henry Scrubbers private labeled product. In August, the Los Angeles Metropolitan Transit Authority approved MastiClean for use.
Where we are now…
Green Way Labs is currently focusing on the industrial side of their business where they have the greatest traction and lower cost of sales, however, the company is currently raising capital to launch their promising consumer brand VERDAY. The company has a pipeline of high-performance cleaning products and accessories for a variety of applications. The company has two key criteria when developing and launching the product:
1) The product must be considered eco-friendly, meaning that all active components of the formula must be EPA- and REACH-approved, non-toxic, non-corrosive, non-flammable and non-reactive.
2) The product must be equal to, but preferably outperform competing toxic alternatives. Since 2012, the team has grown to include Zack Gorlick, Rick White, Marylou Garcia and Mark Will.
A Holistic Approach…
Green Way Labs is also working with other independent organic, metabolic and colloidal micelles chemical formulators in the United States and other countries to round out their family of green, high-performance cleaning products. All of their products are manufactured in the United States and all packaging is 100% recyclable.
About the owner
In 2012, Ted Coté (Co Founder and CEO), Guy Adams and Laurence Gorlick embarked on a mission to make toxic cleaning products obsolete. Together, they founded Green Way Laboratories in Long Beach, California.
The team is comprised of experts in branding, marketing, retail, finance, legal and green chemistry. We are passionate about our mission to eliminate the use of toxic cleaning products, while creating cleaning products that actually outperform their toxic counterparts.
We leveraged the latest science to create a whole new kind of cleaning product that outperforms the competition, is safe on skin, all other surfaces, and has positive effects on environments big and small.
VERDAY’s next-generation green-cleaning technology truly outshines the competition in performance, safety, and sustainability. That’s good news for the home — and great news for the environment.
A high-tech take on green cleaning
Green Way Labs is a 500 Startups and LACI company. A happy union between clean and green freaks. We have passion for living green and dedication to protecting the environment, people and animals we love.
MastiClean is a Product Sponsor for the Leavine Family Racing NASCAR Team 95 – Sponsorship is in kind for product only
UK Based – HASSLE has chosen VERDAY as their cleaning product of choice and will be sending 1000 sample kits as shown here in April 2016 to their clients as a pilot. In exchange, GWL will provide a commission to HASSLE for recurring orders. www.hassle.com
Purchase Order Breakdown
|Product||Consumer Price||Percent of Co-Op|
|3 in 1 Glass & Multi-Surface Cleaner||$6.99||19%|
|Stainless Steel Cleaner||$5.99||20%|
|Multi-Purpose Cleaning Wipes||$5.99||19%|