A universal question asked by millions of people throughout the world:
“Where to have a drink?”
Wherever you are in the world, Barnaby is the mobile application that will guide you to the best addresses:
The Barnaby application was launched in June 2015. What has already been done is shown below. Your financial involvement will make it possible to develop the following features:
Here is an overview of the application after integration of the new features:
BARNABY gives its Users:
BARNABY gives its Partners
On 1 July 2016, the Barnaby Team will open its offices at the head office of the Moët Hennessy Group at 65 Avenue de la Grande Armée in Paris.
To be in the heart of the city and in tune with the times
Barnaby
An application with strong potential: As evidence of this, a single communication operation (MyLittleParis partnership) enabled Barnaby to be rated as second in its category on the Apple Store (ahead of laFourchette, Foodora, and McDonald).
https://itunes.apple.com/app/barnaby/id1001553593
Market positioning | Barnaby makes the quality of its partners’ listings a point of honor and thus undertakes to offer enhanced visibility to a desirable community of quality clients! Although the application is free, being a Barnaby user represents a real privilege. Obviously, numerous applications, tourist guides, and influential bloggers continue to flourish. But Barnaby is clearly positioned as the LEADER in its specific niche: The world of top of the range drinks (we do not list restaurants, exhibitions, brunches, etc.) BARNABY is unique! |
Marketing strategy | 1) Recruitment of a Sales and Communication manager 2) Call upon the services of a Press Relations agency to launch and support the BUZZ 3) Expand the Barnaby community through the social networks -> community manager + organization of dedicated events for influential bloggers 4) Multiple partnership projects/linked visibility with stakeholders linked to tourism: Uber, Eurostar, Airfrance, Deliveroo, etc. 5) Creation of advertising and teaching tools for the partners 6) Creation and structuring of a young, dynamic, ambitious sales teams for the prospecting and recruitment of new venues 7) Internet site (www.barnaby.club) : transformation of the simple existing “landing page” into a real site 8) Loyalty program to be put in place: sponsorship/scalable number of options/gamification – enhancement 9) Use of influential stakeholders/providers of clients. e.g. Mylittle Paris/Do it in London/ TimeOut/ hotel receptionists, etc. |
Distribution strategy | 1) Signing up luxury hotel chains for quick, high-quality, international dissemination 2) Seeking exclusivity with the largest possible number of establishments 3) Rapidly establishing partnerships with specifiers such as “Airbnb” or even “Onefinestay” in order to increase the number of users 4) Intelligent and tailored use of the sales team in the towns targeted to optimize the number of recruitments 5) Nomination of a “Barnaby AMBASSADOR” per town, for proactive feedback on changes in the various markets and trends 6) Prospection/filtering/skimming thanks to an”internal committee” for venue selection |
Internationalization strategy | Targeted international development: 1) At the European level: Focusing on the 10 main towns showing the largest annual number of overnight stays (see “market” tab) 2) At the global level: Focusing on the 20 main towns showing the largest annual number of overnight stays (see “market” tab) !! Ensuring that Barnaby fully retains its flexibility in order to adapt to the change in the rating of the towns/target markets!! 3) Protecting the “BARNABY” brand internationally |
“For which of the following reasons do you use your mobile device while you are traveling ?” (statista 2016)
– The new generation of “connected” travelers (+1700% between 2011 and 2015) F. Gonzalo, May 2016 – Ever more “sophisticated” young city dwellers for whom quality takes precedence. Barnaby offers value to its targets by offering them the right venues at the heart of the town. Being in tune with the times! “The best kept secrets”
Barnaby will not be everything to everyone
Quentin Thireau, BARNABY founder
“Overnight stays: 278 million in 1980 / 1133 million in 2014” “Number of tourists in 2030: 1.8 billion”
Barnaby has observed that none of its competitors offer promotions or even the possibility to pay for their consumption directly via the app. Most of them only provide listings! Immediacy is an essential point with Barnaby. Its lightning-quick geolocation tool has only been possible with an IT development type: native. Costly, yes, but already greatly appreciated! Numerous competitors offer their users an application, but which is actually a simple adaptation of their Web site into a “mobile app” format (responsive design), the navigation also thereby becomes very complicated. None of the applications mentioned preselect the bars, with the exception of Time Out Bar (which grades its listed premises according to categories). Barnaby, on the other hand, offers an unbeatable selection of venues… It knows them all… This is a solid value and a guarantee of quality!
ceo
His training:
Ecole Hoteliere de Lausanne, Bachelor of Science in International Hospitality Management (HES-‐SO)
His idea:
At the crossroads of his passions are hospitality, travel and the web, the concept of Barnaby appears obvious to Quentin.
His ambition:
To provide the partner establishments (hotel bars, wine bars, tea rooms, coffee shops, cocktail bars, etc.) with a “revenue management ” tool.
marketing
His training:
BTS in Local Tourism Management and Development
His experience:
Hôtel le Cinq Codet ***** Paris: Sales and Marketing Director
(+ Wonderbox / Mama Shelter Paris)
His ambition:
To develop the Barnaby product throughout the world so as to become an international benchmark for all travelers looking for exclusive premises “like true locals”, by combining the chic and unusual side.
Web + App Developer
Designer, UX Designer