Breathe in Detroit
I was born and raised in the Detroit area. I moved to several cities and worked in the legal field for several years before life circumstances and some personal challenges brought me back home. I was not sure what direction my life would take, but I spent some time working on myself, including starting a yoga practice which changed my outlook on many things. The personal transformation I was going through seemed to mirror that of the city of Detroit. The resilience and spirit of Detroit inspired me to create a shirt that I thought captured how I felt about the place and the people who bring it to life. It was a return to something familiar yet new and limitless at the same time. When I wore the shirt I found it resonated with others in similar ways and decided to use it as a catalyst for change, community and growth both for myself and for Detroit. I dream to take this spirit and sense of community awareness and giving to other cities to create a positive ripple effect. When you build something from nothing, it inspires others to do the same, to take chances, to follow dreams, to do what they are meant to do. I intend to continue building, creating jobs, impacting communities and fostering others’ dreams as far as I can.
This loan is special because:
More about this loan
Breathe in Detroit grew from a simple idea and a single design I created to signify a period of personal growth and new beginning in my life. I decided to start this company in March of 2015 after my partner joined me and provided the strength, encouragement and support I needed to make what had been a dream into a reality. From the outset, we did not want to be just another apparel company, we wanted Breathe in Detroit to make an impact on the communities it lives in. The company is driven by a set of core principles and the most important of those is giving back. We’re committed to being active in the community and involving others in our projects. We are a local apparel company. We source locally, support local business efforts and fund, host and sponsor fundraising events with the proceeds from the sale of our products. Every purchase also includes a direct donation to a specified local non-profit. This is especially important because our customers are all a part of the communities that their purchases support. Our apparel spreads a positive message and creates positive change while doing it. I am very proud to say that we are becoming a visual and actual representation of positivity and community growth and awareness. We are now able to use our company to fund projects and support other businesses and organizations whose missions we believe in, and we hope to keep growing in our influence and capability to help. We have already expanded to both Chicago and Los Angeles, partnering with local organizations and businesses in those cities, and have plans to keep the momentum going!
What is the purpose of this loan?
We will spend $3200 on office and production equipment and supplies, $2700 on marketing collateral and photography, and $3100 on inventory and travel for upcoming events. We expect these purchases to increase our profit by lowering production costs by 20%. Our revenue will be significantly raised due to our capability to travel to and purchase inventory for large events specific to our target market, increasing revenue by approximately 55% compared to last year. Additionally, we expect this investment in equipment, inventory and travel to increase our products’ reach both in wholesale and direct revenue channels across the board.
This loan will create a more solid foundation for the business and ensure its continued growth, which will allow myself and my family to impact our community in a positive way and provide jobs for both ourselves and others.
Years in operation: 1 year – 3 years
A loan of $9,000 helps Cynda take advantage of growth opportunities, expand marketing an reach of our business and hire much-needed assistance to accomplish our goals.