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Jul 11, 2016 8:44 EST

Bringing offline A/B testing to the masses: At MarketDial we’re building software that enables companies to design and execute business experiments.

iCrowdNewswire - Jul 11, 2016

MarketDial logo

 

 

MarketDial

 

 

Bringing offline A/B testing to the masses.

 

 

Product

 

 

At MarketDial we’re building software that enables companies to design and execute business experiments. Our users are large retail enterprises with significant offline presence but which lack tools that help them measure the impact of business initiatives the same way that online A/B testing tools (e.g., Optimizely) enable. We enable marketers to know the true ROI of a promotion, product teams to see the impact of their creations, and operations managers to identify successful training initiatives–all via business experiments run on MarketDial’s platform.

 

 

Founders

 

 

  • Morgan Davis
    CEO

    CEO at MarketDial, previously at Kickstartfund and BCG

     

     

     

  • Johnny Stoddard
    Chief Data Scientist

    Co-founder Founder and Chief Data Scientist at MarketDial. Former McKinsey consultant. Current student, Northwestern University masters in predictive analytics.

     

     

     

     

     

     

     

Contact Information:

Morgan Davis

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