CEO at MarketDial, previously at Kickstartfund and BCG
MarketDial
Bringing offline A/B testing to the masses.
At MarketDial we’re building software that enables companies to design and execute business experiments. Our users are large retail enterprises with significant offline presence but which lack tools that help them measure the impact of business initiatives the same way that online A/B testing tools (e.g., Optimizely) enable. We enable marketers to know the true ROI of a promotion, product teams to see the impact of their creations, and operations managers to identify successful training initiatives–all via business experiments run on MarketDial’s platform.
Co-founder Founder and Chief Data Scientist at MarketDial. Former McKinsey consultant. Current student, Northwestern University masters in predictive analytics.