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Jul 8, 2016 7:48 AM ET

Archived: Furious Fitwear Inc. – high quality innovative & fashionable fitness products: Dedicated to launch reliable, innovative & fashionable fitness products under the “Furious Fitwear” brand

iCrowdNewswire - Jul 8, 2016

Fuirous Fitwear Inc.




Furious Fitwear Needs Funding for Holidays

Beaverton, Oregon






Furious Fitwear Products

Even though this is our first Kickfurther campaign for Furious Fitwear Inc (www.FuriousFitwearStore.com), we had a tremendous success for our sister company Activa Naturals (www.ActivaNaturalsStore.com). We not only raised money within a few seconds, but also paid money well before every single milestone. You can check our last Kickfurther campaign details here.

Our founder and the Management team is the same for both companies i.e. for Furious Fitwear as well as for Activa Naturalsis. While Activa Naturals Inc is a 3 years old company, Furious Fitwear Inc. is much younger (first product launched on Amazon in Feb, 2016) and already had a big success with just 2 products (more than $49K turnover in just 4 months) despite being out of stock for many weeks.

Furious Fitwear is dedicated to launch reliable, innovative & fashionable fitness products under the “Furious Fitwear” brand. Our founder, Jay Author, was in China for 2 weeks in June 2016 meeting numerous manufacturers and we have successfully shortlisted manufacturers as well as products.

Based on our market research and agreements with these high quality manufacturers, we have decided to launch following products to target the upcoming Christmas and New Year:

  • 3 Wheel Ab Roller

  • Knee Compression Sleeve

  • Resistance Band Loops

  • Rotating Pushup Stands

  • Stretch Resistance Bands

Once we are funded, our manufacturing lead time along with shipping from China is 90 to 120 days. Since most of the items are meant for passionate fitness community, we expect our inventory to be sold out during the upcoming Christmas and New Year. Besides marketing to new customers, we plan to share all of these products with our loyal Activa Naturals Customers as most of these customers are already focused on their health and fitness goals.

We know what the Kickfurther community values: Credibility, Communication, and Careful Planning. We have already demonstrated the same values to our past backers (for Activa Naturals) and we are committed to deliver the same success for this campaign. Cashflow from Activa Naturals will be diverted back into this campaign, if needed, but we are more than confident that we will sell out of all of the inventory.

We really appreciate all the help from the backers – it is such an honor to be a part of this community.

Thank you for your support!




About Fuirous Fitwear Inc.


At Furious Fitwear, we take pride in putting you first in every aspect of our Brand. All of our departments put customers first while designing any new product or service. Our customers experience the Furious Fitwear difference, which is built on high integrity and customers-friendly policies.

Our Mission:

To become the leader in providing high quality innovative & fashionable fitness products!

Our Values:

Our core values are as follow:

  • Provide top quality fitness products

  • Provide superior customer service

  • Provide excellent value and competitive prices in the marketplace

  • High ethical standards, integrity and fairness in all of our dealings with suppliers, customers, and employees

  • Be green and natural to serve the earth

Why Customers Love Us:

When you buy any product from Furious Fitwear, you can expect the following:

  • High Quality – You will love our unique fitness products because we will never compromise on quality.

  • Innovative Products – We work very hard to test out different products and launch only those which meet our innovation criteria. We love to go an extra mile to provide you the most innovative products.

  • Fashionable Products – Our focus is not only to provide you the innovative and high quality fitness products but also fashionable ones which you will love to use it.

  • Customer Satisfaction – We will continue to work with you until you are satisfied with your purchase. If you are not happy despite our best effort, you can ask for a full refund within 60 days of your purchase. Your satisfaction is always our priority number one!

  • Unparalleled Customer Service – We take pride in our courteous, knowledgeable and professional customer service and we will do everything practically possible to help you. Excellence is our standard. And we pursue it with enthusiasm!

  • Shipping by Amazon – We use Amazon to ship your order. We have partnered with Amazon for all order fulfillment and have our products strategically placed in Amazon warehouses across the United States.

Everyone that uses our products, come back for more. We must be doing something right.

The bottom line is we love our customers, and our customers love our products!


About the owner


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Jay Author, Founder and CEO – Furious Fitwear Inc & Activa Naturals Inc

My first passion is herbs and how to use these unique herbs to develop new herbal vitamins and supplements. My grandpa used to follow a routine of yoga, meditation and stretch exercises and I watched him do daily for more than 10 years.

After the success of Activa Naturals Inc as a leading specialty herbal vitamins and supplements provider, I wanted to make a further difference in our customer’s life through better fitness products.

During my long 30 years of corporate career, I always struggled to go to gym daily as I was traveling a lot. While talking to friends and colleagues, I realized that this is a common problem. Last year many of our Activa Naturals cusotmers shared the same problem and then we decided to launch our new brand “Furious Fitwear” focused on providing unique and innovative fitness products.

At Activa Naturals as well as Furious Fitwear, my mission is to keep the customers first in all the aspects of the company operations. I take pride in the customers-friendly policies that have put Activa Naturals brand in a realm above and beyond our competitors and expect the same success for Furious Fitwear brand.



We are Ready to Launch following 5 fitness products under the “Furious Fitwear Brand” prior the upcoming Christmas and New Year.

Our team is expert at launching new products and our extensive launch process demonstrates our readiness:

  • New products identified based on our market research

  • Product bundling finalized based on our market research and best positioning in the market

  • High quality manufacturers in China identified, shortlisted and agreements in place for our brand

  • New Amazon Product Listings created based on our market research – it will be active only when our products are in the Amazon Warehouses

  • Extensive experience with Amazon selling – Check out Furious Fitwear Amazon Shop

  • New Product Listings for our online store created – we use Social Media to create market buzz for any new product

  • We have finalized the designs for marketing inserts which will go inside the packaging

  • We are ready to place orders as soon as this campaign is funded

Explore the Products and Share Our Excitement

1. 3-Wheel Ab Roller

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2. Rotating Pushups Stands

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3. Resistance Bands Loop Set

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4. Stretch Resistance Bands

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5. Knee Compression Sleeve

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Purchase Order Breakdown

Product Retail Price Percent of Co-Op
Resistance Bands Loops Set – Bonus Carry Bag $35.95 13%
Stretch Resistance Bands Set – Bonus Carry Bag $49.95 19%
Knee Compression Sleeve – Small $39.95 11%
Knee Compression Sleeve – Medium $39.95 11%
Knee Compression Sleeve – Large $39.95 11%
Rotating Push up Stands $24.95 11%
3-Wheel Ab Roller $39.95 25%




Contact Information:

Jay Author

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