Cracked Nut Butter is raising growth capital on CircleUp.
We believe Cracked Nut Butter is the only fortified peanut-free nut spread that offers added protein from whey isolate and digestive enzymes to assist even nutrient absorption. We are the only brand that we are aware of that offers a resealing twist top pouch option, with a dessert taste and texture everyone loves, with 50%-75% less sugar than other dessert spreads.
Megan Potts, Co-Founder and President
Megan is a certified nutrition and personal trainer with 15 years sales and customer service experience. Her time as a staff fitness trainer in one of the largest, upscale health club chains selling personal training packages allowed her to network, as well as dial in her sales techniques to close a sale. Megan has honed her abilities the last 3 years in B2B sales, product education and forging relationships inside of the Natural Foods channel. Her time working sales in the restaurant industry helped her hone her personal pitch, but also develop culinary skills that proved crucial when co-creating Cracked …
Paul Potts, Co-founder and VP
Paul is a certified kettle bell instructor and Personal Trainer with 7 years of sales experience. His eye for precision was forged during his training career has proved an asset as our production team manager. Beyond that he has an understanding of consistency in food manufacturing, quality control and production scheduling for maximal efficiency.
Steve Johnson, Treasurer
Steve Johnson is a Certified Public accountant with decades of experience. Steve provides a wide range of services to individuals and businesses in a variety of industries. Steve’s firm strives to meet each client’s specific needs in planning for the future and achieving their goals in an ever-changing financial and regulatory environment.