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Jul 4, 2016 10:40 AM ET

Archived: Preserving Indian Culture Through Children’s Books, Inspire kids to connect with their heritage.

iCrowdNewswire - Jul 4, 2016

Preserving Indian Culture Through Children’s Books





A children’s book with lovable Indian characters who inspire kids to connect with their heritage in the most fun and engaging way.



About this project

Hi! We’re Shuchi and Shweta, the co-founders of 3 Curious Monkeys. As Indian American parents, we are on a mission to create a legacy for South Asian children but we can’t do that without your help.

 We want to inspire children to be curious and proud of their rich Indian heritage. We do this through our adorable and relatable characters Suno, Dekho Jaano and our age-appropriate stories that allow children to experience our beautiful Indian culture. Our products are fun and authentic while being mainstream, which appeals to kids, parents, and educators.

By pledging your support, you can help the next generation of Indian American children embrace their cultural identity.

 In return of your generous contribution, you can choose from a host of rewards based on your pledge including: free shipping, signed copies of both the Paratha and Diwali books or even translating the book to the Indian language of your choice!

 Even just taking a moment to tell your friends about the campaign by sharing on Social Media would be greatly appreciated!




The Mystery of the missing parathas takes kids through a fun food adventure. It’s a story that will make them wear detective hats as they hunt for the parathas ( Indian flat bread) that suddenly go missing right before Suno’s Dadima’s (grandma) going away party.

Here is a sneak peak of the book:



This page turner will not only make you wonder who stole the parathas but will let youexperience the sights and smells found in an Indian home along the way. It is sure to make the pickiest of eaters want to try some parathas or even cook them!


In the past, we have had great success with our award winning book, The Diwali Gift and our Dress Up Party App. Our books was sold out across the country and we received great response from parents, grandparents, teachers and more importantly kids! 

We now can’t wait to bring this mouthwatering adventure story to our young readers!


 Here are a few of the things we’re offering as rewards to people who pledge their support in this Kickstarter campaign. Don’t forget to keep an eye out for EARLY BIRD SPECIAL OFFERS to get great discounts on the books!


 Our research showed that even though schools and communities have become a melting pot of cultures, we as parents and educators do not have the tools to share Indian culture with young kids.

Currently, only 10% of mainstream children’s media such as TV, books and Apps have any characters of color. Out of these, there are none that depicts South Asians in positive and prominent roles. So where are those fun books? We surely could not find them in bookstores and libraries. 

We urgently need more avenues for the next generation of kids to validate their cultural roots.

 We want to change the way the world views Indians and break away from current stereotypes.That is why we’re making beautifully illustrated hardback books for kids. 

We write our stories in a way such that kids can relate to the characters and become curious about Indian culture while having fun. For educators, we offer great kid-oriented content which can be easily shared in their multicultural classrooms.


The 3 Curious Monkeys; Suno, Dekho, and Jaano get little readers interested in the story and help them absorb the cultural references more deeply while encouraging them to respond with curiosity.  


 Here’s a quick look at how we’ll be spending the money and our timeline for completing the project.


We’re Shuchi and Shweta, the co-founders of 3 Curious Monkeys. We have been friends for over a decade, and for the past 2 years, we have been trying to revolutionize the way Indian culture is portrayed in young children’s media.

Here we are with our 3 Curious Monkeys!
Here we are with our 3 Curious Monkeys!

 This journey started when we both become moms. As Indian American parents raising our kids in our multicultural communities, we struggled to find ways to connect our kids to our Indian culture which we both hold so dearly to our hearts. 

Kids especially those between the ages of 2-7 years are impressionable and vulnerable. We noticed that our kids started to identify themselves as being ‘different’ and on many occasions wanted to change the color of their skin, or were ashamed of taking Indian food for their school lunches and were not as excited about celebrating Indian holidays.

We surveyed other parents who were part of blended families and even educators to learn that these issues of low self-esteem were more common than we had imagined and unfortunately everyone was struggling to find a solution.

That’s when we decided to leave our corporate jobs and use our combined experience of over 20 years in retail, business development, marketing and sales to create Indian characters who would share authentic yet contemporary stories about Indian culture to young kids.

Why is this project so important to us?

Because Indian culture is absolutely amazing and as parents, it should be easy for us to make our kids equally excited about it!

 We’re on Kickstarter because we want to make sure that children get to experience Indian culture in the most authentic and relatable manner so they don’t grow up to be confused or embarrassed about their cultural identities. We want them to be able to share their culture with their friends and bond over similarities while celebrating differences.

With your support, we believe we can help our next generation of kids to grow up to be well-informed and tolerant global citizens.


Help us preserve Indian Culture through children’s books!

 Find us on 


Risks and challenges

We already had a successful book and an App in the market so we know how to bring quality products to our customers. But above all, we have a network of trustworthy, talented artists and designers we have been working closely with for the past 2 years to minimize the risks involved.

To further minimize risks, we started working on this project one year ago, researching Indian stories that kids, getting feedback from parents and teachers and even our young readers before we decided on the style and look of “The Mystery of the missing parathas’

We’re working with Nadia Ronquillo, a talented illustrator with heaps of experience, so we know the book is going to look amazing.

To meet our fast approaching deadlines, we have printers on standby to receive our order and ship them to us ASAP

We’ve given ourselves plenty of time to send out the books and fulfill the other rewards by Diwali ( October) 2016.

We now need your support to get our books in the hands of all our little readers.

Thank you so much for your support!

Contact Information:

3 Curious Monkeys

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