ADD OPERA TO YOUR LIFE Join the Opera di Firenze’s project in making opera accessible to everyone, everywhere!
About this project
Join the “New Florentine Opera Renaissance”: a new way to experience and share the romance of opera across the world!
WHAT IS OPERA FOR EVERYBODY – OPERA PER TUTTI?
We at the Opera di Firenze – Maggio Musicale Fiorentino want to make opera accessible to everyone, everywhere to ensure that opera continues to have a voice throughout future generations.
Our Kickstarter project, Opera for Everybody, calls upon audiences across the globe to take part in our mission of launching opera into the 21st century.
Your support will help us on three crucial fronts:
- On the digital front, we plan to live stream every single opera/musical event that we produce;
- On the production front, we will seek collaborations with great artists from a wide range of genres, pushing the boundaries of what opera can be and what an opera house can host;
- On the education front, we will nurture a new generation of young operatic talents, creative people and performers.
This is an opportunity for opera to have a renaissance within our culture. With your support, it can be one with bravado!
WHAT WILL THIS KICKSTARTER FUND?
With the raising of 300,000 euro, the Opera for Everybody project will take off and allow anyone – through live streaming – to be able to enjoy two extraordinary musical events programmed at the Opera di Firenze: the 2017 New Year’s concert and the Lord of the Rings trilogy, as well as allowing access to our virtual stage.
Modernity and tradition will come together on the stage of the Opera di Firenze on New Year’s Eve: the orchestra and the choir of the Maggio Musicale Fiorentino will accompany the crossover superstar Mika, in a unique concert.
The Lord of the Rings as you’ve never seen it before. The soundtracks of the cult movies from the Lord of the Rings trilogy will be performed live during a screening of the films by more than 250 musicians, singers and a choir of children (treble voice). A unique, engaging and exciting experience for all!
The rewards are perks and experiences, both digital and physical.
Thanks to our outstanding supporters (Antinori, Ferragamo, Luisi, the Palazzo Strozzi Foundation, the Uffizi Gallery, Cibrèo and the Florence City Council), you will find not only perks and experiences from the world of music, but also from our wider community and territory.
Many rewards, such as auditions, artistic contributions and webinars, are aimed at actively involving our supporters in our community, no longer as a passive audience but as artists, contributors and potential players. Other rewards will immerse you in the living essence of our cultural and historical environment, where you will have exclusive opportunities to experience the atmosphere in which opera was born, first-hand.
WHY DO WE BELIEVE IN OPERA FOR EVERYBODY?
The Opera di Firenze’s mission is to affect the perception of opera worldwide: we want to demonstrate how opera can be traditional and innovative at the same time, both old and modern, traditional and fresh, classic and contemporary.
Our blend of traditional and modern puts the Opera di Firenze in the unique position of being able to shape the future of opera, guiding and nourishing whatever new forms it may take in the years to come. We do this because we seek to ensure that opera continues to exist for future generations as a worldwide heritage.
We have faith in musical and artistic creativity as an essential instrument which can guarantee a noble future for generations to come.
The funds raised by the Opera di Firenze will allow our message of innovation to be spread across the world. We will take full advantage of new technology to reach a broad and diversified audience, beyond the physical boundaries of our venue.
Thanks to your support, Opera di Firenze will be able to take advantage of the most up-to-date technology, providing the highest technical and artistic standards for streaming. Live streaming and new projects will soon be launched through new digital methods, social media and much, much more. We will create our own digital venue, where our audiences will be able to attend ourperformances both live and on demand.
We will also transmit our values to emerging musicians, conductors, directors, singers, scenographers, costume designers and actors. Through an innovative and brand-new portal available to all, anyone can “enter” the Opera di Firenze from the confort of home to be heard and known – a virtual stage door for musicians, singers, directors, scenographers… We will be the first theatre in the world to offer everyone this extraordinary possibility!
Our virtual stage will be created with a digital platform for anyone who wishes to present themselves to the theatre’s artistic direction. The system chosen is based on Open Source software and allows for the creation of a cloud which can be accessed via internet, from any platform (Windows, Mac, Linux, Mobile Android, iOS), and which allows the access and the sharing of any type of multimedia file.
In three years’ time, the Opera di Firenze will be accessible for everybody, everywhere.
This Kickstarter campaign is a step towards the realization of our ambitious dream.
Opera for Everybody is a grand project: so much more than a daydream, but as ground-breaking and visionary as only dreams can be.
OPERA DI FIRENZE – THE PAST, PRESENT, AND FUTURE OF OPERA
Opera is one of the most ambitious dreams ever created by human fantasy.
A dream born in Florence during the golden age of the Italian Renaissance. Its first moments were in the magnificent Florentine palaces, in the chambers of noble residences, performed for a fortunate few, and supported by the “patrons of the arts”, the “mecenate”.
Over four centuries, opera flourished in Florence, to spread throughout Italy and around the world. Speaking many different languages, opera has embraced new fashions and styles, and has adapted to modern ideas and technology. Its success transformed it from a luxury form of entertainment for a fortunate elite, gradually opening it up to enlightened audiences.
Now opera can go a step further into the future, and speak to everybody.
For just over a year now, Florence has enjoyed a splendid new operatic theatre: The Opera di Firenze is one of the world’s most modern theatres.
A theatre which can boast of a glorious history: that of the Maggio Musicale Fiorentino, which has welcomed the world’s greatest artists, and which, in carrying on the glorious tradition of opera, has always believed in contemporary creativity, ever open to the avant-garde and to innovations in musical language and theatrical genres, also thanks to the uniqueness of its festival, one of the oldest and most celebrated in Europe.
It is with these premises that the Opera for Everybody project has been created and is throwing open its doors, taking melodrama worldwide and above all reaching new audiences, bridging geographical and cultural distances, as well as distances of taste and habit, and welcoming virtually too, all who want to demonstrate and share their own artistic talent.
It is a very ambitious dream.
With the aid of new technology and the enormous potential of the internet, the Maggio Musicale Fiorentino is placing the entire glorious heritage of tradition, excellence and inspiration within everyone’s reach, seeking to become the epicenter of a renaissance of opera, for everybody, worldwide.
Opera was created for the few, but has always been destined for everybody.
Our opera house is also ready to open its doors to young artists and new creative talents, andOpera for Everybody is also an innovative, modern, simple and rapid way to present talent to the Maggio Musicale Fiorentino. We truly believe and maintain that everybody deserves a chance, and the Opera di Firenze will from now on be everybody’s stage.
Risks and challenges
Our project is ambitious and challenging, because:
We aim to use new technology in order to reach an audience beyond the physical borders of our venue;
We aim, with our productions, to reach the largest and most varied audience that an opera company has ever reached;
We aim to discover new talent for opera from every corner of the planet and offer support. The future of opera is in the hands of the new generation.
The Opera di Firenze that we want is not a place for the elite, but a portal open to the world: this is the opera that we see for our future.
The audience that we seek knows no boundaries.