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Jul 4, 2016 3:40 PM ET

Archived: Jovani – Nita J’s Fine Foods Inc.: Nita J’s Artisan Crackers were inspired by my mother’s recipes. Our mission is to provide people with healthy on the go snack food so they can live healthier more productive lives.

iCrowdNewswire - Jul 4, 2016





Borrower image




Jovani’s story

My name is Jovani Milton Prince and I am the owner of Nita J’s Artisan Crackers. Our crackers were inspired by my mothers recipes. Our mission is to provide the people with healthy on the go snack food so they can live healthier more productive lives.

We launched our product March of 2015 in the San Francisco Bay area. Since then we have sold over 5000 units and have landed an array of accounts. This loan is for expanding our Brand throughout the Safeway stores in Northern California, Oregon and Washington. This loan will give us the opportunity to re-design our packaging, become Gluten Free Certified, and help pay for product and inventory needed for expansion.

This has been a long journey filled with passion and love!!! I would like to thank everyone that has supported and believed our vision. I would also like to thank all who have read our profile and is considering helping us. Our mission and vision would not be accomplished without all of you!!!


Jovani Milton Prince





This loan is special because:

It supports this entrepreneur who encourages healthy eating.

Kiva staff

More about this loan

Business Description

OUR STORY Unemployed, Married with one kid, and my wife pregnant with twins. I found myself searching for a job to provide for my family. One day my wife told me I should start my own company. A healthy food company, and I should start it by selling my moms homemade crackers. That is how Nita J’s Began! Since our launch in March 2015 our biggest challenge has been keeping up with the demand! We now sell our products throughout the San Francisco Bay area including Safeway stores. Our demographics are Young adults 18 to 24 years of age,Men and women who want to lose weight, Women from years of age 18 to 60 and Consumers with Celiac Disease. Our goal in the future is to provide a variety of Healthy Snack food giving the public more healthy alternatives. I am proud of our products because are focus is helping people eat healthy and live longer healthier productive lives!!!

What is the purpose of this loan?

1. It will help re-designing packaging of product 2. It will help us become Gluten Free Certified 3. It will help pay for product for expansion 4. It will help pay for inventory needed for expansion

About Nita J’s Fine Foods Inc.

Industry: Food
Years in operation: 1 year – 3 years
Website: nitajsinc.com




A loan of $6,000 helps Jovani expand our Brand throughout Safeway stores in Northern CA, Oregon and Washington.







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