We want to raise money to fund our membership with Webfire, an alternative to Google Adwords. We will us the marketing tool to push our clients website to get high ranking on search engines.
(This shows how we test whether a website is mobile friendly, faster and free as long as you have an internet connection)
New Business Initiative Management Consultancy is a company that specializes in the training and development of individuals and organisations. We have passion in impacting skills and knowledge. We envision a world where all people even in the most remote areas of the country hold the power to create opportunities for themselves and others.
We have identified a niche in the South African on-line market. In a massive shake-up of its search industry Google announced that websites will now need to be mobile friendly in order to return strong search results. This is known as Mobilegeddon, and websites not conforming to this new standard will now be penalized in rankings, and may fail to feature on google search results altogether. In our research we came across Webfire, which is rated as the number one rated traffic getting software tool, that get you fast free traffic leads and high online sales. Its described as an amazingly powerful and automated set of tools to help users get more traffic leads, high ranking, and high sales online. There is nothing more frustrating than having a domant website.
Our business idea is to use the free google site (mobile friendly test site) to check websites of our target customers whether they are mobile friendly or not. If they are not mobile friendly, we will do a screen shot of the analysis results, and we will attach it in our e-mails, together with other marketing material to the relevant person within the organisation offering our service to re-design the website to be mobile friendly. At the same time we will market our services to improve their web traffic, ranking and leads using the Webfire software. We believe combining these two forces will lead to us gaining market share. The evidence of the “not mobile friendly website” is so overwhelming, and there is no company that can invest large sums of money to have a website that is not serving its purpose. But we have realized that very few organisations in Africa are aware of that.
Our campaign need to raise a total of R80 000.00
R25 000 will be used to buy Webfire membership for 12 months.
R25 000 will be used to upgrade our computers, get three super fasts laptops.
R30 000 will be used to pay additional technicians for the first two months. (@R7 500 each per month)
In return we will promote the websites of every individuals or companies that donate for the first 3 months. We believe this will grow their businesses more than 200%.
If we don’t reach our targeted R80 000, all donated funds will be collected and we will look for alternative source of funding. Our first milestone is R25 000 to buy (subscribe) Webfire membership for 12 months. This is the most important one. Our second milestone is R25 000 to upgrade our laptops. Our third and last milestone is R30 000 to pay salary for additional technicians. If we can reach our first milestone, we can finance the second and the third milestone from business generated.
Every organisation is in the business to make money. But if their websites rank low or do not feature on google search results it means that, this will have a negative effect on their business. This can lead to organisations closing down and people losing jobs. This may lead to families suffering as the bread winners lose their only source of income. This business idea can help organisations to reach their potential and make profits by making sure that they can compete with the best in online marketing.
Google has a site (mobile friendly test) that can analyse the website of the organisation within seconds whether its mobile friendly or not. This will be our best marketing tool, of which we will either do it in-front of the client, or we will send a screen shot. Once we win the business to re-design the website and make it mobile friendly, we will market the idea to improve their ranking through search engine optimization, of which we have decided to use Webfire kit. The software suit is so powerful that they are giving you a triple guarantee that includes the following….
Here are just a few things the software tools do….
Webfire has become the most preferred choice for webmasters and internet marketers. Let’s find out why.
We have seen so many positive reviews of the software and we know that it will be a success.
We know that Webfire is a new thing and people will be skeptical at first. People are now used to Google Adwords. Webfire is not that known. But we believe we can counter that by first introducing the first business idea of re-designing the website to be mobile friendly. Once a client gain confidence on us, then we introduce the online marketing idea. Testing whether a website is mobile friendly or not is a very straight forward and objective results, and no client can dispute that.
Those who can not contribute financially please spread a word and market our campaign. Please tweet, blog, facebook, instagram about our campaign. Use any social media tool and market us. THANK YOU IN ADVANCE!
I’m a post graduate with more than 10 years work experience in consultancy and training. I have passion for entrepreneurship. I hold a Masters Degree with the University of Bradford (UK). I have played a major role (company profiles, website designing, marketing and business consulting in general) in these start-ups businesses, www.brwoodenflooring.co.za, www.btskitchens.co.za, www.ngaphakathi.co.za.