PVBLIC Foundation Chairman & Co-Founder Sergio Fernandez de Cordova and Executive Director Daniel Wilkins attended the Cannes Lions International Festival of Creativity June 18-24 in an effort to structure strategic partnerships as significant discussions around the impact space have become a larger part of the conversation at #CannesLion2016. “It is imperative that we create as many partnerships as possible to help our organization in its mission to amplify and scale social impact messaging globally,” explains Wilkins. “It is through leveraging everyone’s collective strengths that we will be able to facilitate real change throughout the world.” The Cannes Lions convenes the brightest and most creative minds from the advertising and marketing world in one place for an entire week each year.