InPlan Media Group
San Francisco, CA 94549, US
Business Products & Services
The World’s First Omni Media Planning Platform with a machine learning optimization engine to ensure the maximum return on a brand’s advertising investment.
InPlan’s Media Collaboration Platform and Optimization Engine is for brands and agencies to collaborate & coordinate media activities and and analytics with seamless integration to the entire ad tech ecosystem.
Brands and agencies can automate the entire lifecycle of media planning – from the Brief and RFP to defining to monitoring the execution of individuals Flights and Vehicles. Brands can set their overall media objectives including the Media Mix so that the Optimization Engine can generate a best-possible-outcome plan for the brand and its agency.
Leveraging a highly visual user interface, both advertisers and their agencies can see and measure the effectiveness of creatives across each of the advertising platforms. Flights can be executed against defined Vehicles by interfacing automatically with the ad buying platforms and other technologies within the advertising ecosystem.
Products / Services
Media Collaboration Platform
End-to-end media planning and execution platform, delivering a combination of highly efficient functionality versus today’s manual efforts to integration with the entire ad tech ecosystem and analytics tools.
Media Optimization Engine
Machine learning based optimization engine with highly accurate models to generate the highest return-on-investment media plans.
Chief Executive Officer
Experienced CPG executive who has delivered marketing technology at some of the world’s most iconic brands, including as the former CIO of both Dannon and Del Monte Foods along with multiple global roles at Red Bull Energy Drink.
With a heavy emphasis on MarTech, previously designed and built solutions for advertising and media agencies along for numerous recognized brands including P&G, Nike, Red Bull, Shell, and Activision/Blizzard.
Chief Technology Officer
Extensive platform development expertise with a focus on designing highly scalable platforms for vertical industries. including the frameworkPlus platform to deliver back office capabilities for a consortium of insurance companies. Focused on leveraging the latest technologies to deliver a scalable, multi-client SaaS platform.
Chief Marketing Officer
Senior media professional who has been operating at the cross-roads of marketing strategy, media, and technology for nearly two decades. Working in a number of the world’s capitals, she has provided strategic leadership, creative thinking, and campaign performance while working at the world’s leading media agencies such as Starcom and MEC.