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Jun 24, 2016 11:04 EDT

The results are in: video marketing reigns supreme. At PointAcross, we help you tell your brand’s story using the most effective medium available: video.

iCrowdNewswire - Jun 24, 2016





The results are in: video marketing reigns supreme. At PointAcross, we help youtell your brand’s story using the most effective medium available: video.

Stop sending boring content no one is reading, and transform your communications with engaging, dynamic and personalized video content that drives engagement and revenue.  Once your video is sent, further enhance those results by monitoring engagement, click rates, views by time and platform, and call-to-action conversions with our analytics engine.

Simply put: PointAcross drives revenue through engagement.

In the Hospitality industry alone, PointAcross has increased bookings by as much as 36%, with 15-22% increases in sales in as little as 2-3 months. Our highly personalized video communications create new levels of engagement by encouraging your viewers to act.

PointAcross turbocharges your sales team by allowing them to connect with more prospects, and increases sales by allowing them to focus their time on prospects who want to buy.

How do we do it? Read on!


Hospitality is a highly competitive industry that has great difficulty differentiating themselves. It is also an industry that lends itself to video based on the visual and emotional nature of their product. Historically though, video has been expensive, impersonal, and very hard to track.  PointAcross’ video and production teams have changed that paradigm and made video attainable by making it affordable, trackable, and, above all, personal.

We started with this market because of their familiarity with video marketing, and because of the dramatic impact we saw with early customers.


Video is the undisputed leader in brand building, marketing, and sales efforts. James McQuivey, an analyst with Forrester Research has said that if a picture is worth 1,000 words, one minute of video is worth 1.8 million words! Here are some additional facts:


Video just works.
Whether you’re looking to boost the performance of email campaigns, book a key sales meeting, improve retention and training, close that big deal, stay in front of channel partners, or simply create a more dynamic web experience for your business, video is essential.


The software was designed for users to be productive in minutes — it’s never been easier to use video! Our ability to personalize your video with your viewer’s name, or add your digital business card and voice memo, increases the likelihood of their opening and watching your message.

We can leverage existing video content, create entirely new content for you, or allow you to make your own videos on the fly. And creating and sending this personalized content for sales, marketing, training, and customer service takes only minutes.

And if you need content created, our team of experts can create effective, first-class video content quickly, and inexpensively.  

At the end of every video is a completely customizable “call to action” link that draws your customer in when they are most likely to buy. Instead of leaving them hanging at the end of the video, they can click a link that takes them to a web page, generates an email back to the sender, or even a pre-populated shopping cart. It’s totally controlled by you!

Creating and sharing the video content is only the beginning. Once it’s online and into the hands of your audience, you need to know if they’re engaged and taking action. We collect a multitude of unique data elements every time a video is clicked, enabling us to observe buying behaviors to drive ever better results. You will know who clicked, when, on what device, and how long they engaged with your content.

Our in-house team of tech and creative experts are here to help you measure your analytics and provide feedback on how to make your message more effective.

Our privately-hosted video content can be shared anywhere – email, Facebook, Twitter, websites, text messaging and more! We can even integrate to your team’s CRM tool, including Salesforce.com or Marketto. The unique way our system generates each video makes it easy to embed your video message almost anywhere.


PointAcross takes all the complexity out of sharing and personalizing video content. You simply grab the piece of content from your Video Playlist, and then our Sales Console generates it in three easy steps:


Over the last two years since first acquiring the initial assets and IP of our ground-breaking platform, we have continually enhanced and upgraded our software-as-a-service (web based) platform. These efforts culminated in the launch of the game-changing PointAcross 6.0 earlier this year. We hold two patents on our revolutionary technology.

Our product is being well received by clients, and we now have a strong base of accounts in the hospitality industry. Total annual recurring revenue under contract has grown 3X in four months,  from December 2015 to the end of March 2016. Our pricing model has normalized, our percentage of recurring revenues are continually increasing, and the results are now well documented.  

PointAcross’ hospitality industry success began with some of the most iconic brands in the industry: The Broadmoor, Inspirato, and The Brown Palace (a Marriott Autograph Collection property). We recently closed Metropolitan Touring, one of the most recognized brands in Central America (with three luxury hotels and three adventure cruise lines), and two Chartres/Kokua properties (including the DoubleTree Chicago, and the Sheraton Denver) and are currently in negotiations with the ten largest Sheraton hotels in the country. We are also in active negotiations with Trump Hotels, Caesars Entertainment (40 hotels and casinos), The Posadas Group (the largest luxury hotel group in Mexico with more than 100 properties) and many others. All told, we have 65 legacy individual customers, and 25 enterprise customers.

In total, we have a current active/prospect pipeline of more than $6 million dollars, and that pipeline is growing every month as we become more recognized in the hospitality space. Simply keeping up with the demand has taken up all our manpower and leaving very little time for marketing.


Expand and enhance our client portfolio – expand in North, Central and South America.

Continue to enhance and develop core features including analytics and usability.

Integrate and email engine allowing users to send batch emails from within the PointAcross Platform.

Create APIs and integrations with other analytics and email engines.

Enhance our “Creator” functionality (which allows customers to create and enhance videos on the fly.

Develop mobile applications to support the “personalize and share” aspect of our product, and make available to clients in early 2017.

Dramatically enhance awareness in our brand by establishing POintAcross as a thought leader with much stronger brand awareness and broader market/social media presence.

Attend more industry events/conferences in 2016/2017 to accelerate awareness and expand our client prospects and accounts globally.



Mr. Owens has 25 years of executive management, and 15 years of enterprise software experience. He was a principal executive in three previous software startups prior to joining PointAcross; all three of these companies (White Amber, Fieldglass, IQNavigator) achieved successful exits that created significant shareholder value for their investors. Fieldglass sold for $1 billion to SAP in 2015; IQNavigator sold for $180 million in 2012.

During his professional history, Mr. Owens has developed a reputation for growing large enterprise programs globally within the Fortune 1000, creating strategic relationships with some of the most recognizable brands in the world. He has frontline experience acquiring blue chip clients such as 3M, Disney, Goldman Sachs and other world-class companies, and has held executive roles with companies in both the services and manufacturing sectors, including a role as a senior executive for Adecco, the world’s largest employer.


Mr. Finley oversees all of the company’s financial operations, including investor relations. He began his career with Deloitte in 1979 as a tax professional. Mr. Finley has been a principal with Phillips Capital, Inc. and Proteus Capital Partners, Inc., and serves on the Board of Directors of Leading BioSciences, Inc. Mr. Finley holds a Bachelor of Science degree in Business Administration from Boise State University and a Masters in Taxation from the University of Denver.


Ms. Liberman, formerly of Accenture, was named Colorado Technology Woman of the Year in 2010, and has been managing implementation, technology deployment and product management teams for more than 20 years. She has successfully created global infrastructures that resulted in 90% client retention, which allowed her organizations to sustain double-digit sales growth for ten consecutive years.


Ms. Kurtz brings more than 20 years of experience in integrated marketing and digital strategy for luxury hotels, destination resorts, and a wide range of brands in the travel & tourism industry. She is a leader in digital marketing, managing successful projects involving web development, analytics, lead generation, mobile marketing, SEO, social media and email marketing. As Director of Marketing for multiple organizations, she has led teams of web developers, copywriters, designers, information architects, and CMS vendors.


Ms. Engel is a seasoned hospitality industry sales professional with a history of quota achievement and revenue contribution. Her responsibilities include developing new business opportunities and partnerships for PointAcross on both an individual and enterprise basis through direct channels and cultivation of strategic partnerships through complex economic cycles.


Mr. Filonowich, is an expert system architect, software developer, and problem solver with a Master’s in Object Oriented Technologies and 20 years’ experience delivering exceptional software. His front-to-back software development and architecture background ranges from animation and multimedia to database, web services, mobile development and everything in between. He has held leadership roles as a part of multiple startup ventures including Learn2.com, Learn.com, and Bentek Energy, along with working in large corporate entities such as Children’s Hospital, Platts, and McGraw Hill.

Contact Information:

Brain Owens

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