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Jun 23, 2016 2:53 PM ET

Archived: Seerus collects, moderates and spreads the satisfaction of your clients in order to convert new prospects on the internet

iCrowdNewswire - Jun 23, 2016




Seerus collects, moderates and spreads the satisfaction of your clients in order to convert new prospects on the internet




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The opinion manager must enable any company to automatically collect reviews from customers, reply to them, and publish them as advertising messages on different channels. A simple and effective principle: don’t say you are the best, let your clients say it for you!

It was due to the finding that a customer is not only a source of income, but also the best product advisor and a significant advertising medium, that we decided to develop the Seerus reviews manager.

The marketed product is therefore presented in the form of an opinion manager, a tool enabling reviews to be collected from clients, moderated, and used as an advertising channel by reproducing them online.

By analyzing the automated data, the solution also offers the possibility to get a clear look at the strengths and weaknesses of the company or of a sales person and also to identify the basic aspects to be improved in order to provide a service which meets the customer’s expectations.

The Seerus technology does not stop there; it also allows a company to analyze its own results in parallel with the results emanating from other companies in the same sector. In this way, it is possible to compare the satisfaction average obtained by the company with the average of other competitors (benchmarking function)

A company using the Seerus dashboard can therefore, via a single tool:




  • Automatically and accurately check the satisfaction each of its prospects and customers. It can
  • Interact by having a right to reply to the review collected
  • Use these reviews as a channel of communication to its prospects by publishing them on its site, social networks, onto a dedicated directory, and on the Google results page.

Partage fb dashboard


Today, 80% of consumers use the internet during the purchasing process.

Moreover, these same people place much more trust in reviews left on the internet that on traditional advertising (40% of credibility to advertising versus 70% to opinions).Today reviews go as far as occupying a place which is as important as the price in a prospect’s purchasing process. There is no need for a long speech, remember the last time you booked your hotel on airbnb, chose your car on Uber, or chose your restaurant on Tripadvisor.Despite the growing importance of customer reviews for the E-reputation of a company, it is clear that no solution currently offers its customers an efficient way to enter into interaction with the issuers of these opinions. Connecting with its customers, whether they be negative or positive, allows the company to prove its involvement in the search for customer satisfaction.
There are no, or very few, options for “moderating” opinions in formal terms.Because otherwise, the company risks suffering from its E-reputation rather than making a strength out of it.In a market that is seeking transparency now more than ever, the customer review trend is spreading quickly, and doing so in whatever the sector involved. Ultimately, any business, whether BTC or even BTB will be required to adopt a customer review management solution.


In specific terms, it was due to the finding that a customer is not only a source of income, but also the best product advisor and a significant advertising medium that we decided to develop the Seerus reviews manager.

KOG is, creating a solution that can collect information useful to the company, process it and inform the latter while at the same time offering to make a practical commercial value out of it. The technology allows information to be sought from databases about all the company’s prospects and customers, collect their reviews and feelings, analyze them, and return this information to its prospects in order for it to be differentiated.More than an opinion moderator, customer reviews will be used to analyze the strengths and weaknesses of the company, and the strengths and weaknesses of the sales teams.

Intellectual Property

The brands have been registered in the Benelux countries.As far as technology is concerned, a patent cannot be registered as the codes used are open source codes.

Major contracts

The commercial launch of RealAdvice, the first marketable service of Keys of growth, has been marked by lively interest from our prospects.

After only 4 months of marketing, we already have more than 60 customers as well as 27 additional users in a free trial period.

We are pleased to be able to announce that today brands such as Victoire properties, FirstImmo or immobilière Hendrix place their trust in us. As far as the Seerus service is concerned, it has already managed to convince companies such as Viaxis, Vésale pharma, and Axis wellness without even being marketed yet.For larger “partner” type contracts, we are integrated into 7 of the biggest Belgian real estate software programs (and soon 8).○And we are finalising a contract with the ZIMMO portal so that our technology is integrated into their site: order of 1,400 inquiries for their 1,400 customers, 850 Real Advice questionnaires sent per day. This will be launched at the beginning of September.

Liste clients immob

Main partners

As RealAdvice is the only service marketed at the moment, all the partners below are players from the real estate world. The same approach – give or take a few details – is being planned for the Seerus opinion manager. 1) Partnership with the real estate software packages

Real estate software refers to IT solutions enabling agencies to manage their clients and prospects.

Creating a partnership with these players enables RealAdvice to be directly accessible from this software via the integration of RealAdvice within it.

Moreover, these partnerships allow us to gain credibility and visibility!

Today, we are integrated into 7 software programs (there are 9 in Belgium). 2) Professional organisation

We have also built partnerships with several professional organisations so as to enable us to have visibility at events they organize.This also enables us to take the opportunity to present our solution to key players in our market during the group meetings which are held once a year.The organisations with whom we are partners have been chosen so as to be represented in the three main regions of Belgium: Wallonia, Flanders, and Brussels.3) Partnership with the portalsWe are finalising the partnership agreement with Zimmo, and will then conclude the same with Immovlan, Shelterr, and Realo. Each one has indicated its interest in integrating the evaluations and reviews directly into their platform (see commercial strategy).



Market positioningOur target public In a market that is seeking transparency now more than ever, the customer review trend is spreading quickly, and doing so in whatever the sector involved. Ultimately, any business, whether BTC or even BTB will be required to adopt a customer review management solution. Our pricing policy remains affordable (59 Euros/month for an SME). Our target public: -Firstly, we are continually installing our technologies with real estate agents with a specific brand (RealAdvice); – Secondly, by January 2017, we will tackle the market for new technologies, web agencies, communication agencies: on the one hand, this market may itself be a reseller for our technologies (e.g. when they are going to create an e-commerce site), on the other hand, this is a high potential competitive market for which a differentiation demand is necessary, because both new businesses with no network as well as companies which decide to modernize have a need for recommendations when choosing an IT company when they come to create an application, start a new site, or wish to develop their own CRM.
Marketing strategyThe commercial strategy of Seerus is described below: Seerus: 1) Focus on website/apps creators: their clients could use previous clients’ reviews to choose their provider, seeing their lack of expertise in the field. Moreover, website/apps creators could propose Seerus services to their own clients for example for their e-commerce. 2) Software: a prospective action with accountancy software as well as other apps are forecasted from January 2017 on. For example, an app will be created by 2017 so that Seerus is available to an Odoo client directly from his Odoo account (Odoo has a marketplace and constitutes a suitable large distributor for the extension of Seerus technology. 3) A budget is planned for Seerus to be commercialized on LinkedIn and Google (6000€/month) when Seerus front end is simplified. Real Advice in Belgium: – Prospection: selection (door to door, commercial prospection) by region of real estate agencies, with the objective of durably install the brand notoriety (120 unique clients outside the network as of September 2016) – Software: real estate software promoting our solutions, Real Advice integrating itself integrally as an additional app proposed by the software. The integration allowing the automatized sending of surveys – Real estate portals: 4 portals in Belgium have already shown their interest in integrating Real Advice reviews on their platform, but also in sending surveys after a contact request. A partnership with the ZIMMO portal allows the automatic sending of 850 surveys per day for 1400 agencies by September – More importantly, the reviews on the portals carry the RealAdvice logo redirecting them to the directory: the estimated amount of views per month of this logo is 10.000.000: this redirection will allow to sensibly boost the directory. The Real Advice directory references geographically real estate agencies by the degree of satisfaction of the clients. Its objective is to help an owner to choose the best agency for his region (depending on chosen criteria): www.realadvice.be The coordination of these actions should reach the following positive results: – Rendering the reading of reviews from agency clients as usual as is the reading of a curriculum vitae during a job interview within 1 or 2 years – The portals collect reviews from new sources that have been treated by the real estate agency – The real estate agency has a manager that allows to makes visible the review of his clients on his website, on Google, on social networks, on the portals on which it publishes a good, as well as on Real Advice directory, all in just one action.
Distribution strategyOur service is distributed via two main channels: 1) Direct sales: 3 sales representatives (1 per region, with the exception of the German-speaking region) tasked with making appointments with our prospects. 2) Partner sales: Seerus dashboard was created so that it can easily be exported into a software program or existing application in order to expand. This process allows us to link the many partnerships with players who already well positioned. This integration allows us to access a set of qualified leads through a committed distribution network. Seerus’s vision is to grow by duplicating its core technology. Each of our target sectors is subject to a separate surface service via a commercial package, but requires almost no additional technical development of the backend. Each sector is addressed, one after another. Only after a service has been installed in the market do we move on to the next. >> Our aim is not to increase the offer in the market, but to work with the market!
Internationalization strategyIn terms of the internationalisation strategy, we benefit from two major advantages: 1) Seerus has been created so that it can be copied and adapted to any sector serving as a technological base. Since there are no additional fixed fees, we are able to provide a service which is tailored to the specific needs of a sector thanks to a specific commercial package and infinite configurability. This particularly makes it possible to facilitate the marketing of a service via foreign resellers or the integration of our system into a custom brand. 2) Having developed a solution that is easily integrated into any existing software or application, the main challenges for Seerus is to forge partnerships with these software packages/applications in order to be marketed directly on the ground.



Market trends

In the current economic context where the internet removes boundaries of competition and where information gathers and is distributed at the speed of light, the role of a business, regardless of its size, position, or sector, is to understand and control the flow of internal and external information that revolves around it. It is now widely accepted that businesses able to understand and control the amount of available data will be able to obtain a significant advantage in the coming years over their direct and indirect competitors. This data can be used to know and understand customers, position products as close to the latter as possible in order to build loyalty, anticipate changes in habits or among the competition, target its prospecting in order to reduce marketing costs or tailor a product or service by integrating the processed and analyzed data. In other words, well-organised and well-processed information improves corporate decision making, creates added value and enriches the user experience, enhances the return on investment, and may even allow new products to be created.

Undoubtedly, whether this is a pharmaceutical company, a bank, a social network, an e-commerce site, a fitness center, a CRM, a real estate agency, a telephone operator, an events company, or any other organisation (or even a presidential campaign), good management of information creates a competitive advantage while reducing costs in a very significant way. However, it should be pointed out that for many of us, although the term Big Data looks familiar, all this does not mean much and the possible applications in medium-sized business – or even larger – are not obvious to the uninitiated. Indeed, the mass of information has no value if it is not specific, neither does have any value if it is not structured and processed. The key lies mainly in its analysis, that is to say its transformation into usable knowledge, innovation and business values. That is the real value!

The Biggest challenge on the internet is conversion, and this conversion depends on the ability to persuade; the ability to convince today on the internet depends on the creation of a sense of trust and transparency: this is the biggest challenge for an internet business and this is what we are working on.


At the market level, there are solutions such as Uber, Booking, Airbnb etc., which make Customer feedback a vital aspect of their deliverable.

On the other side, we have solutions for which the customer review is the final deliverable, such as Trust Pilot.

These solutions are either sectorised and not very scalable, or else general and very scalable.

Seerus takes the strengths from these two positions.


  • On the one side, it is at once general and sectorised and derives benefits from this.
    Sectorised because for each target sector, Seerus duplicates its technology by joining it with an appropriate commercial package.
    The benefit of sectorisation is to enable a pooling of the data collected and to set up a benchmarking tool of the results obtained by each client company taken individually. Generalist because by duplicating at will, Seerus can reach any sector for which there is a market.
    The main advantage of this generalist nature is obviously the scalability which flows from it.
    By way of example, Trust Pilot today has close to 100,000 active clients.
  • Seerus goes even further in the information collected, the processing done for it, and the panel of services proposed.
  • Real added value for the end customer
    For each of the targeted sectors, Seerus creates a unique directory which lists the client companies no longer on the basis of their advertising budget, but on the basis of the quality of their services.
    In doing this, we avoid any bias from a difference in financial means and we offer a real openness to final consumers who increasingly lack confidence.


Large qq

Liénart van Lidth de Jeude Quentin

operational ceo

Fondateur et gérant, responsable des stratégies long terme, partenariats, et expertises statistiques

Large samy

Samy Zouaied

operational manager

Responsable IT, gestion technique et opérationnelle.

Large julie

Julie Jalet

operational staff

Responsable design.

Large nicolas

Nicolas de Bonhome


Large geoffroy

Geoffroy Verbeeren


Large thomas

Thomas Verdonck


Large ludzzie

Ludzzie Ross


Large quisquater

Valentin Quisquater




Historical accounts

The assets are mainly comprised of investments in intangible assets given that our product is a web platform.

15assets en

Increase of capital in 2015: arrival of Namur invest through the Préface company.

LT debts include a 50.000 EUR convertible bond.

15 liabilities en

2015 loss explained by a year of investment in development + recruitment of sales team + marketing launched at the end of the year.

15 income statements en15 cf statement eng

Financial plan

The 3-year financing plan, developed by the management of the keys of growth, is available below:

Revenue drivers

Volumes en

The sales assumptions have been made based on our clients acquisition history, an hourly calculation of 3 FT sales staff and one indirect sales via our partners (details on request).

Revenues en

Cost drivers

Costs en

We see that the two most important cost items are wage costs and overheads.

It should be noted that by moving to an automated online subscription service via the reputation gained by our partners, we will be able to reduce the sales force early in 2017.

Financial tables

Income statement en

After reaching the break even point at the end of 2016, we note that the result will become positive in 2017, i.e. just one year after the marketing launch.

Assests enpng

The available cash equivalents show an independent cash-flow starting in 2017. The table above gives an idea of the degree of independence of the company vis-à-vis to its lenders. We note here that the capacity of Keys of Growth to meet all of its financial commitments increases dramatically during the years 2016-2017, this ensuring the solvency of the company.

Liabilities enCf statement en


Existing Shareholders

Before the capital increase in which MyMIcroInvest Finance will participate at the end of the offer, the entrepreneurs of Keys of Growth jointly hold 37,67% of the shares of the company while the external investors hold jointly 62,33% of the shares.

Deal 1 eng

Forecasted capital increase

The capital increase to which MyMicroInvest Finance will participate is part of a broader funding of Keys of Growth considered between 94.000 EUR and 200.000 EUR. This funding will be allocated as follow :

  • Between minimum 44.000 EUR and maximum 87.912 EUR will be subscribed by MyMicroInvest Finance based on the results of the issuing Notes
  • A minimum of 50.000 EUR and a maximum of 156.000 EUR will be invested by other investors, i.e business angels.
  • If a commercial contract with exclusivity is signed with another party, producing at least 50.000 EUR of additional liquidities thanks to the exclusive nature and before the Date of the Validation of the Conditions, the minimum amount invested by other investors, i.e. business angels, will be reduced to 25.000 EUR instead of 50.000 EUR, while the maximum amount will not change and remain at 156.000 EUR.

The value of the company before this increase in capital is presently estimated to be a maximum of 1.150.000 EUR. Following this increase in capital, the value of the company will be between 1.244.000 EUR and 1.350.000 EUR, meaning an estimated valuation of 1.150.000 EUR before increase of capital plus between 94.000 EUR and 200.000 EUR of new money brought in.
Before the capital increase, the 25.476 existing shares will be replaced so that there are 1.150.000 shares, 1.150.000 EUR representing the value of the company before the capital increase, expressed in EUR. This does not affect the present and future allocation of shares.

This capital increase will therefore be done at a subscription price per share of 1,00 EUR. The newly issued shares will be of category D (to be created), having the same voting rights as the shares from the other categories.

The capital will be between 197.140 EUR and 303.140 EUR, constituted as follows:

  • 103.140 EUR present capital
  • Between 94.000 EUR and 200.000 EUR of new capital.

The table below indicates the distribution of the shares of the company following this capital increase on the basis of the following assumptions:

  • MyMicroInvest Finance will subscribe the maximum amount of 87.912 EUR;
  • The other investors, including the entrepreneurs, will subscribe the minimum amount that is allotted them, i.e. 50.000 EUR.

Deal2 eng

According to the effective amount invested by the other investors, the percentage held by MyMicroInvest Finance may be different than stated above.

The table below presents the percentages of the capital held by the Keys of Growth account of MyMicroInvest Finance depending on the results of the Notes issue (i.e., a minimum of 44.000 EUR and maximum of 87.912 EUR) and the minimum and maximum amounts contributed by the other investors (i.e., a minimum of 50.000 EUR and a maximum of 156.000 EUR).

Deal last

Contact Information:

Liénart van Lidth de Jeude Quentin

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