Business Description
Mission: To create authentic relationships with people striving for lifestyle changes which encourage personal development physically, mentally, and financially while maintaining focus on green organic living.  Tag Line: “Organically blogging about a healthy lifestyle using yummy food, DIY projects, essential oils, kiddos, travel and laughter”
The Organic Blogger recently became an online entity in February 2016 – however, the blog has been brewing for years. I decided to start writing publicly because people were constantly asking me about my story. Since I have a few stories to tell, and people want to listen, I decided to go for my dreams and become a full time blogger.
I plan to post regularly on topics such as; healthy cooking videos and dietary needs, non-toxic DIY projects for all ages, safe and effective usage of essential oils, how I came off my medication after 19 years on several drugs, Hashimoto’s and auto-immune support, open parenting discussions for more mature moms of toddlers and teenagers, emotional support, and tangible real conversations about life in general.
Since I have been through some interesting journeys as stated above, my experiences allow a wide spread demographic and target market.
My blog is a way to passionately and visually connect with women and encourage them to become empowered in their own homes to take charge of their personal wellbeing. It’s a movement, a change that is becoming universal.
My personal experience at self healing is a true testimony that: if I can do it, so can the average person. Woman are seeking “non-celebrity”, real moms who can come out of a rut and create something magical! I have a keen ability to inspire people via the heart and spirit, while strengthening trusting relationships nationwide, and globally.
Since my existing essential oils business has already reached over 500 homes across the globe, I’m proud to know that I’m continuing to help one person at a time, slowly but surely, and I know that with the right structure, my blog can continue this pattern and help so many others in need.
What is the purpose of this loan?
This Kiva loan will encourage The Organic Blogger to become an established entity in a competitive market. This will enable me to: 1). Maintain a steady stream of blog content (facts tell, stories sell!), 2). Create essential oil educational webinars and offer free informational products and samples (which create conversion of sales). 3). Show consistent DIY projects which encourage trusting relationships with viewers. 4). All of the above results in continued financial growth based on cash flow from online product sales, essential oils, residual income flow from affiliate marketing and co-branding, as well as, multi-level marketing continued income.
Loan breakdown: - $1,500.00 WEB DESIGNER: design Logistic changes (moving website from wordpress.com to wordpress.org), linking and exporting current blog to website, Opt-in set up, Mail Chimp set up, plug ins set up and activation, connect website and link to blog, fine tuning and template design simplicity, installation of photos and graphics – $1100.00 CONTINUED EDUCATION: I am currently enrolled in B-School, which is an intensive online 8 week bootcamp hosted by the infamous Marie Forleo. B-School is an interactive video-based training program that teaches smart, effective online marketing strategies to business owners who want more sales and more impact from their online presence. I have already paid for 1/3rd of the course, which is underway, I currently owe $1100 to be able to continue the program. – $500 PHOTOGRAPHER: professional photo shoot for website and blog – $150 BRANDING the OB to optimize follow up and conversion rate, affiliate and direct brand marketing set up, one time web designer fee - $250 Blender and food processor Ninja Kitchen system for cooking and DIY videos – $500 Glass bottles (for selling products), sales tools, product support, shipping envelopes, printer ink, essential oils for DIY projects – $1000 Toddler daycare, 3 days a week for 3 months so that mom can work on essential oils business, teach classes, and create consistent blog content without constant interruption, record videos and webinars. — $500 back up for any unforeseen expenses
Thank you for supporting me in making my dreams come true and ultimately bring my family the financial freedom we strive for. This adventure encourages me as an entrepreneur to create a legacy for my kids to stand on, to allow my husband less physical damage on his body, to acknowledge my strengths as a leader in my community, to be able to give back to those in need, and to help others achieve their goals as well.
This entire process has already restored my faith in myself – as a 47 year old woman seeking the opportunity to enjoy the “second half of my life” is something I have dreamt about for a long time. Your trust in me feels validating and motivating to truly solidify the magic I have always felt I could create. Thank you.